Role Purpose

Owns the end-to-end mutual fund experience on both mobile app and website from discovery and first SIP to long-term portfolio growth and exits. This role is responsible for turning mutual funds into a flagship wealth product for the platform, with a clean, trustworthy, and habit-forming experience across every user journey.

Key Ownership Areas The Product Manager – Mutual Funds will directly own the following product surfaces and journeys across mobile app and web:

- Discovery & Research — Fund discovery, categorisation, ratings, comparisons, curated collections, and New Fund Offers (NFOs)
- Transaction Journeys — Lump-sum, SIP setup, SIP modifications, step-up SIP, STP, SWP, switch, and redemption flows
- Onboarding & Mandates — MF-specific KYC, FATCA declaration, nominee registration, and bank mandate / e-NACH setup
- Goals & Portfolios — Goal-based investing, recommended baskets, and model portfolios for long- term wealth creation
- Holdings & Reporting — MF holdings, XIRR, absolute and category-relative returns, capital-gains statements, and tax-loss harvesting insights
- Partner Integrations — RTA integrations with CAMS and KFintech, exchange MF platforms (BSE

StAR MF / NSE MFSS), and AMFI data feeds

Core Responsibilities:

Cross-Platform Product Ownership

- Own the MF roadmap across mobile (iOS, Android) and web, ensuring parity where it matters and platform-native experiences where it counts
- Define the end-to-end information architecture for mutual funds — discovery, fund detail, transaction, holdings, and reports




- Partner with design to craft a consistent visual and interaction language for fund data across surfaces Journey Design & Conversion
- Design seamless first-SIP and first-lumpsum journeys that minimise drop-offs between intent and execution
- Simplify complex MF concepts
- Build re-engagement journeys for SIP pause, resume, top-up, and renewal;

own the full SIP lifecycle, not just setup

- Drive discovery through curated collections, themes, ratings, and personalized recommendations based on goals and risk profile

Partner & Regulatory Coordination

- Work with RTAs (CAMS, KFintech), exchange MF platforms (BSE StAR MF / NSE MFSS), AMCs, and

AMFI data providers for order execution and data accuracy

- Ensure compliance with SEBI MF regulations, AMFI guidelines, KYC/FATCA norms, and distributor vs RIA positioning
- Coordinate with compliance and legal teams on product disclosures, risk communication, and scheme-document handling

Data, Reconciliation & Reporting

- Own reconciliation of MF orders, folios, units, and NAVs between the platform, RTAs, and AMCs
- Design holdings, XIRR, and capital-gains reporting that is audit-grade and easy for end-users and

CAs to consume

- Partner with data and analytics teams to surface portfolio insights — asset allocation drift, under-

performers, goal shortfalls, tax-harvesting opportunities

Engagement & Long-Term Value

- Drive SIP book growth,



folio additions, and long-term AUM — not just first-transaction conversion
- Build habits around monthly reviews, annual summaries, and goal tracking to keep MF investors engaged beyond the first SIP
- Benchmark MF experiences against leading Indian

Candidate Profile

Experience

- 4–8 years of Product Management experience, with at least 2 years in mutual funds, wealth-tech,

broking, or adjacent fintech

- Hands-on ownership of MF or SIP journeys — discovery, transaction, portfolio, or reporting — on either mobile or web, ideally both
- Prior exposure to RTA integrations (CAMS, KFintech) and exchange MF platforms (BSE StAR MF /

NSE MFSS) strongly preferred

- Demonstrated impact on SIP setup conversion, folio growth, AUM, or long-term retention in a comparable role

Skills & Attributes

- Strong understanding of the Indian mutual fund ecosystem — AMCs, RTAs, AMFI, SEBI categorisation (equity / debt / hybrid / index / ETF / international), direct vs regular, and distributor economics
- Fluency with MF concepts — NAV, AUM, expense ratio, exit load, XIRR, risk-o-meter, capital gains

(STCG / LTCG, equity vs debt, Section 112A)

- Comfort with data — SQL, analytics dashboards, funnel analysis, cohort analysis, and reconciliation logic
- Strong product sense for simplifying dense financial information into explicit, trustworthy experiences
- Ability to work cross-functionally with engineering, design, compliance, ops, finance, and external partners (AMCs, RTAs, exchanges)
- Clear written and verbal communication;

able to translate

📌 Product Manager- Mutual Funds (India)
🏢 Ashika Group
📍 India