Product Growth & GTM Executive

IndiaPicture (Mahatta Group) · New Delhi / NCR · Full-time, in-office

About the company

IndiaPicture is part of the Mahatta Group — a creative, visual-content and technology-led group with over 100 years of legacy (since 1915) across photography, image licensing, creative production, décor and digital platforms. IndiaPicture is one of India's first digital photo-stock and visual-content licensing platforms, now expanding into AI-led creative workflows across licensing, visual generation, production, design and commerce.

About the role

IndiaPicture has launched new AI-led visual products for its existing base of ~2,500 clients, supported by a strong RM team (4 senior RMs, 8 manager-level RMs). Before scaling into large-scale marketing and new-customer acquisition, we need to learn from this rollout — which clients understand the product, what objections recur, and which pitches work. This role turns that market feedback into GTM clarity.

This is a field-learning, product-adoption and GTM-execution role sitting between sales, product, client feedback and future marketing. It is not a social-media, SEO, PR or content-only role.

What you'll own

- RM-led rollout tracking (who was contacted, what was pitched, response)





- Client feedback and objection tracking, categorized by client type and theme

- Product adoption tracking — identifying early adopters and demo/training gaps

- Sales enablement — pitch decks, one-pagers, scripts, objection-handling notes, FAQs

- GTM playbook — segment-wise recommendations after the first 60–90 days

- Marketing input (case studies, campaign insights) — not full ownership

Who we're looking for

- 3–5 years' experience preferred (2 years minimum if exceptionally sharp and strong at presenting)

- Background in B2B SaaS, mar-tech/tech, AI tools, CRM/sales tech, customer success, or digital/creative agency client servicing, or media/licensing platform sales
- A GTM mindset — not a channel or content mindset

Must-have skills

- Strong presentation and structured deck-building skills

- Clear written English

- Comfort speaking with sales teams and clients; basic understanding of B2B sales cycles

- Excel/Google Sheets proficiency for tracking and insight generation

- Ability to simplify complex product communication

- Comfort with AI tools (ChatGPT/Claude)

- Solid follow-up discipline

📌 Product Growth & GTM Executive (India)
🏢 Mahatta Multimedia Private
📍 India