- Manage and optimize paid campaigns for iGaming on Google Ads and Meta Platforms
- Set up tracking via Google Tag Manager, Google Analytics 4, and Meta Pixel
- Monitor and analyze campaigns, identify gaps, and implement actions to improve ROAS
- Run and optimize DSP campaigns (Native, Pop, Push, Banner) to drive conversions
- Improve user acquisition and revenue generation
- Create reports and suggest performance improvements
- Create ad copies and design creatives (using Canva)
Requirements
- 1.5+ years of PPC / performance marketing experience (iGaming preferred)
- Robust analytical and reporting skills (Google Sheets, Google Analytics)
- Experience with conversion tracking and funnel optimization
- Willingness to learn new things and implement them effectively
Plus
- Experience with Microsoft Advertising
- Hands-on experience with DSPs and alternative traffic sources
- Basic knowledge of WordPress / Shopify
- Understanding of gambling ad policies and compliance