Key Responsibilities:

- Create, manage, and optimize PPC campaigns, including keyword research, ad copywriting, and A/B testing
- Manage bidding strategies and budget allocation to meet performance and profitability targets across markets
- Execute and optimize campaigns across Google Ads, Bing/Microsoft Ads, Facebook/Meta Ads, LinkedIn Ads, and other paid platforms
- Conduct keyword and audience persona research to inform targeting strategies
- Develop and run remarketing campaigns, optimizing bids to maximize ROI
- Monitor and analyze ad performance using platforms like Google Analytics, Google Ads dashboards, and bid management tools
- Generate performance reports and insights, highlighting results, trends, and opportunities for improvement
- Stay current on PPC and SEM trends, platform updates, and best practices
- Collaborate with content and design teams to improve ad creatives and landing page performance
- Recommend and implement strategies that align with business goals and maximize paid media performance

📌 PPC Expert [I/- (Noida)
🏢 ValueCoders
📍 Noida