Performance Marketing Sr Specialist/ Assistant Manager

Location: Gurgaon (On-site)

Experience: 2- 4Years

Joining: Immediate

About the Role

We are looking for a highly motivated, analytical, and AI-fluent Performance Marketing Specialist to join our Gurgaon-based team. The ideal candidate has hands-on experience managing and scaling paid campaigns across Google Ads and Meta Ads, a robust instinct for data-backed decisions, and the curiosity to use modern AI tools to work faster and smarter.

This role is built for someone hungry to own outcomes - driving customer acquisition and revenue growth through full-funnel marketing, sharp analysis, and continuous optimization.

Key Responsibilities

Plan, execute, and optimise performance marketing campaigns across Google Ads (Search, Display, YouTube, Performance Max) and Meta Ads (Facebook & Instagram).

Manage and scale monthly advertising budgets exceeding ₹1 Crore+ across Google and Meta platforms.

Leverage AI tools (e.g. ChatGPT/Claude/Gemini, AI creative and copy generators, automation and analytics assistants) to speed up creative production, ad copy iteration, audience research, reporting, and campaign analysis.

Develop and execute full-funnel acquisition strategies to improve lead generation, conversions, customer acquisition, and revenue.

Monitor and optimize key performance metrics including CPA, CAC, ROAS, CTR, CVR, and LTV.

Conduct A/B testing across creatives, ad copies, landing pages, bidding strategies, and audience segments.

Build audience targeting, retargeting, and remarketing strategies to maximize campaign efficiency.

Ensure accurate implementation of tracking, attribution, pixels, conversion APIs, and analytics tools.





Analyze campaign performance and provide actionable insights through regular reporting and dashboards.

Collaborate with creative, content, product, and analytics teams to drive campaign success.

Stay updated with platform changes, AI/growth tooling, and emerging marketing opportunities.

Required Experience

1- 3 years of hands-on experience in Performance Marketing.

Proven experience managing ₹1 Crore+ monthly ad spend across Google Ads and Meta Ads.

Demonstrated track record of achieving measurable growth in lead generation, customer acquisition, or revenue.

Comfortable using AI tools to improve marketing speed, quality, and efficiency.

Strong understanding of attribution models, conversion tracking, funnel optimization, and performance measurement.

Experience working in D2C, e-commerce, consumer internet, fintech, edtech, or other high-growth environments is preferred.

Ability to independently manage campaigns from strategy to execution and optimization.

Educational Qualification

Bachelor's degree from a reputed institution.

Graduates from Tier-1 colleges/institutes will be preferred.

Exceptional candidates with strong performance marketing experience and proven results will also be considered irrespective of educational background.

Skills & Attributes

Advanced proficiency in Google Ads, Meta Ads Manager, Google Analytics 4 (GA4) Strong analytical mindset with expertise in campaign performance analysis and budget optimization.

Excellent communication, presentation, and stakeholder management skills.

Highly data-driven, detail-oriented, and results-focused.

Self-starter who thrives in a fast-paced, high-growth environment with strong ownership and accountability.

Compensation

? Competitive compensation aligned with experience, budget ownership, and demonstrated performance outcomes. Share your CV to [email protected]

📌 Performance Marketing Sr Specialist/ Assistant Manager (Gurugram)
🏢 Planetspark
📍 Gurugram