Performance Marketing Specialist (E-commerce & D2C)

Company: Ukiyo Design

Location: Gurugram, Haryana (On-site)

Employment Type: Full time

Experience: 2–4 Years About Ukiyo Design

Ukiyo Design is a premium gifting and packaging brand focused on creating thoughtfully designed products that elevate every gifting experience. As we continue to grow our D2C presence, we're looking for a Performance Marketing Specialist who can drive customer acquisition, scale paid campaigns, and contribute directly to business growth.

If you're passionate about performance marketing, data-driven decision-making, and scaling brands through digital channels, we'd love to connect with you. Key ResponsibilitiesPerformance Marketing

Plan, launch, manage, and optimize campaigns across Meta Ads (Facebook & Instagram) and Google Ads.

Manage Search, Shopping, Performance Max (PMax), Display, and Remarketing campaigns.

Scale profitable campaigns while maintaining strong ROAS.

Optimize campaigns based on CAC, CPA, CTR, CPC, CPM, and conversion metrics. Lead Generation

Build and optimize lead generation campaigns across Meta and Google.

Improve lead quality and reduce Cost per Lead (CPL).

Develop and optimize conversion funnels to maximize qualified leads. Website & Shopify Management

Manage and optimize the Shopify website from a marketing perspective.

Improve landing page performance and website conversion rates.

Coordinate website banners, promotional campaigns, and product launches.

Conduct A/B testing to improve user experience and conversions. Analytics & Reporting

Track and report on key performance metrics, including:

Return on Ad Spend (ROAS)

Customer Acquisition Cost (CAC)

Cost per Acquisition (CPA)

Revenue

Conversion Rate

Average Order Value (AOV)

Customer Lifetime Value (LTV)





Prepare weekly and monthly performance reports with actionable insights. Tracking & Technical Setup

Manage Meta Pixel, Google Tag Manager (GTM), Google Analytics 4 (GA4), Conversion API (CAPI), and Google Merchant Center.

Ensure accurate conversion tracking and attribution across all marketing channels.

Creative

Performance

Collaborate with the creative team to develop high-performing static, carousel, video, and UGC ads.

Continuously test creatives, audiences, and campaign strategies to improve campaign performance. RequirementsExperience

2–4 years of hands-on experience in Performance Marketing.

Experience managing paid campaigns for D2C or e-commerce brands.

Strong understanding of customer acquisition and online sales funnels.

Experience managing advertising budgets and scaling campaigns. Must-Have Skills

Meta Ads Manager

Google Ads

Google Shopping

Performance Max (PMax)

Shopify

Google Analytics 4 (GA4)

Google Tag Manager (GTM)

Meta Pixel

Conversion API (CAPI)

Google Merchant Center

Microsoft Excel / Google Sheets

Key Performance Indicators (KPIs)

Success in this role will be measured by:

Return on Ad Spend (ROAS)

Customer Acquisition Cost (CAC)

Cost per Lead (CPL)

Website Conversion Rate

Revenue Growth

New Customer Acquisition

Campaign Scalability Why Join Ukiyo Design?

Opportunity to work directly with the founders and play a key role in scaling a quick-growing D2C brand.

Ownership of the complete performance marketing function.

Freedom to experiment, innovate, and make a measurable impact.

Collaborative, creative, and growth-focused work environment.

Competitive salary with performance-based incentives. How to Apply

Please share the following with your application:

Updated Resume

Portfolio or Case Studies

Brands you've worked with

Monthly advertising budget managed

Highest ROAS achieved

Shopify stores you've worked on

Expected CTC

Notice Period

📌 Performance Marketing Specialist (Gurugram)
🏢 World Of Ukiyo
📍 Gurugram