About the Role We're looking for a results-driven Digital Marketing Specialist who can independently plan, execute, optimize, and scale campaigns across multiple digital platforms. The ideal candidate should have strong expertise in paid advertising while also understanding organic growth through SEO, Generative Engine Optimization (GEO), and App Store Optimization (ASO).

This role is ideal for someone who enjoys data, strategy, experimentation, and delivering measurable business outcomes.

Key Responsibilities Performance Marketing Plan, launch, and optimize Google Ads campaigns (Search, Display, Performance Max, Shopping, YouTube).

Manage Meta

Ads (Facebook & Instagram) for lead generation, e-commerce, and brand awareness. Create and optimize LinkedIn Ads for B2B lead generation.

Execute

YouTube advertising campaigns for awareness and conversions. Conduct keyword research, audience targeting, competitor analysis, and campaign planning.

Improve CTR, Conversion Rate, Quality Score, and ROAS. Perform A/B testing on creatives, landing pages, audiences, and ad copy.

Monitor budgets and maximize ROI. SEO Develop and execute SEO strategies.

Perform technical SEO audits.

Conduct keyword research and competitor analysis.

Optimize on-page and off-page SEO.

Build high-quality backlinks.

Monitor rankings using tools such as SEMrush, Ahrefs, and Google Search Console.

Improve Core Web Vitals and website performance. GEO (Generative Engine Optimization) Optimize website content for AI-powered search engines and LLMs.

Develop content structures that improve visibility in AI search results.

Implement schema markup and semantic SEO best practices.

Monitor AI search trends and recommend optimization strategies. ASO (App Store Optimization) Optimize Google Play Store and Apple App Store listings.

Improve keyword rankings, app visibility, installs, and conversion rates.

Conduct A/B testing of app titles, descriptions, screenshots, and icons.

Track app performance using ASO tools.

Analytics & Reporting





Set up and manage Google Analytics 4, Google Tag Manager, and conversion tracking.

Create dashboards and campaign performance reports.

Analyze user behaviour and recommend improvements.

Present insights and recommendations to clients and internal teams.

Collaboration

Coordinate with designers, developers, SEO specialists, and content writers.

Assist in developing digital marketing strategies for clients.

Stay updated with the latest platform updates, AI tools, and digital marketing trends.

Required Skills

Google Ads (Search, Display, Performance Max, YouTube)

Meta Ads Manager

LinkedIn Campaign Manager

YouTube Ads

Google Analytics 4

Google Tag Manager

Google Search Console

SEO (Technical, On-page, Off-page)

GEO (Generative Engine Optimization)

ASO (Google Play & App Store) Keyword Research Conversion Rate Optimization (CRO)

Landing Page Optimization

Excel/Google Sheets

Excellent analytical and communication skills

Preferred Qualifications

Google Ads Certifications

Meta Blueprint Certification

Experience with SEMrush, Ahrefs, Screaming Frog, or similar SEO tools.

Experience managing monthly ad budgets from ₹2 lakh to ₹50 lakh+.

Agency experience will be preferred. KPIs Return on Ad Spend (ROAS)

Cost Per Lead (CPL)

Cost Per Acquisition (CPA)

Conversion Rate

Organic Keyword Growth

Website Traffic Growth

Lead Quality

SEO Rankings

AI Search Visibility (GEO)

App Downloads & Store Ranking (ASO) What We're Looking For Robust analytical mindset

Attention to detail

Ownership and accountability

Excellent problem-solving skills

Ability to manage multiple client accounts simultaneously

Passion for learning and staying ahead of digital marketing trends

Self-motivated with excellent time management skills

Strong analytical mindset

Attention to detail

Ownership and accountability

Excellent problem-solving skills

Ability to manage multiple client accounts simultaneously

Passion for learning and staying ahead of digital marketing trends

Self-motivated with excellent time management skills

📌 Performance Marketing & SEO Specialist (Gurugram)
🏢 Grid Technology Solutions
📍 Gurugram