Location: Mumbai (On-site)

Company: Tipple Works Co.

Role Overview We’re looking for a Performance Marketing Executive (Junior) to manage and optimise paid campaigns across platforms like Meta Ads Manager and Google Ads — while also supporting quick commerce growth across platforms like Swiggy and Blinkit.

This role blends ads + marketplace performance, making it ideal for someone who wants to work at the intersection of digital media, commerce, and brand growth.

Key Responsibilities1. Paid Ads (Core Performance Marketing)

Set up and manage campaigns across:

Meta Ads Manager (Facebook, Instagram)

Google Ads (Search, Display, YouTube)

Structure campaigns across funnels

Awareness

Consideration

Conversion

2.

Quick

Commerce & Marketplace Growth

Work on brand visibility and performance across:

Swiggy

Blinkit

Amazon

Support

Product listing optimisation (titles, images, descriptions)

Banner planning and in-app visibility

Offer and discount strategy

Track

Conversion rates

Order volumes

Platform-led campaign performance

- Targeting & Audience Strategy

Build and refine audiences

Geo-targeting (example: Bangalore, Mysore clusters)

Interest and behaviour targeting

Set up

Retargeting flows

Lookalike audiences

Custom audience segments

- Creative & Copy Coordination

Work with creative team on:

Ad copies (primary text, hooks, CTAs)

Formats: carousel, video,



static

Suggest improvements based on performance insights

Align creatives with platform (ads vs marketplace)

5.

Performance

Optimisation

Monitor key metrics

CTR, CPC, CPA, ROAS

Optimise

Budgets

Creatives

Audiences

Run A/B tests across ads and offers

- Reporting & Insights

Share weekly/monthly performance reports:

Campaign performance

Marketplace insights

Key learnings + next steps

Maintain dashboards (Google Sheets / Looker Studio)

RequirementsMust Have

1–3 years experience in digital marketing / performance marketing knowledge of:

Meta Ads Manager

Google Ads

Strong analytical mindset

Using AI to leverge spend ads

Comfortable with Excel / Google Sheets

Good to Have

Exposure to

Swiggy / Blinkit dashboards

Understanding of

Conversion tracking (Pixel, events)

Google Analytics

Worked on hospitality / F&B; / alcobev / lifestyle brands

What We’re Looking For

Execution-first mindset (can actually run campaigns, not just talk strategy)

Detail-oriented (small errors = wasted budget)

Curious and data-driven

Fast learner, comfortable in an agency workplace

What You’ll Work On

Premium hospitality and lifestyle brands

Experience-led campaigns (bookings, footfall, events)

Full funnel + hyperlocal targeting + commerce integrations

📌 Performance Marketing Manager (Mumbai)
🏢 Tipple Works
📍 Mumbai