Greetings from Concept PR! We are looking for a Performance Marketing Manager for our Mumbai branch.

Job Title: Performance Marketing Manager (Paid & Organic)

Location: Mumbai

Company: Concept PR India Ltd.

About

Concept PR

Concept PR is one of India's leading integrated communications consultancies, offering Public Relations, Digital Communications, Online Reputation Management, Influencer Marketing, Corporate Communications, and Integrated Marketing solutions. We are looking for a highly strategic and commercially driven Performance Marketing Manager (Paid & Organic) who can not only deliver outstanding digital marketing results but also confidently pitch solutions, build client relationships, and contribute to business growth.

Role Overview The Performance Marketing Manager (Paid & Organic) will lead the agency's performance marketing practice by developing innovative digital strategies that improve brands SEO visibility, generate qualified leads, and maximize ROI. This is a client-facing role requiring exceptional communication, presentation, and consultative selling skills. The candidate will be responsible for developing digital strategies, presenting them to prospective and existing clients, and successfully converting business opportunities. Key Responsibilities

Organic Search - Develop and execute comprehensive on-page, off-page, local, and technical SEO strategies. Conduct keyword research, competitor benchmarking, and content gap analysis. Improve organic rankings, website authority, and search visibility.

Perform technical SEO audits and coordinate implementation with developers. Optimize website architecture, Core Web Vitals, page speed, schema markup, and mobile usability. Develop ethical link-building campaigns and long-term SEO roadmaps.





Monitor search engine algorithm updates and implement proactive optimization strategies. Paid Search

Plan, execute, and optimize campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube, and other digital platforms.

Manage

Search, Display, Video, Shopping, Remarketing, and Lead Generation campaigns. Optimize audience targeting, bidding strategies, ad creatives, and landing pages. Continuously improve campaign performance through A/B testing and conversion optimization.

Maximize

Return on Ad Spend (ROAS) while maintaining efficient customer acquisition costs.

Client

Strategy & Business Development

Meet prospective clients to understand their business objectives and digital marketing requirements. Develop customized SEO and performance marketing strategies tailored to client needs. Prepare compelling proposals, pitch decks, and digital marketing presentations.

Present strategies confidently to CXOs, marketing heads, and senior stakeholders. Support the business development team in current client acquisition and strategic pitches. Identify opportunities to upsell and cross-sell digital marketing services to existing clients.

Act as a trusted digital marketing consultant for clients, providing strategic recommendations and long-term growth plans. Analytics & Reporting

Monitor and analyze campaign performance using GA4, Google Tag Manager, Search Console, Looker Studio,



SEMrush, Ahrefs, and other analytics platforms. Present detailed performance reports with actionable insights and strategic recommendations.

Track KPIs including: Organic Traffic Keyword Rankings Lead Generation Cost per Lead (CPL) Customer Acquisition Cost (CAC) Conversion Rate Return on Ad Spend (ROAS) Website Engagement Revenue Attribution Cross-functional Collaboration

Work closely with the PR, Digital, ORM, Creative, Content, Social Media, and Client Servicing teams to develop integrated marketing campaigns. Collaborate with designers, developers, and content specialists to enhance campaign effectiveness. Stay updated with emerging digital marketing trends, AI-powered marketing tools, and industry best practices.

Required

Qualifications

Bachelor's degree in Marketing, Communications, Digital Marketing, or a related field.

Google

Ads, Google Analytics, Meta Blueprint, or other relevant certifications will be an added advantage. Experience

4–8 years of proven experience in SEO, Performance Marketing, and Digital Strategy. Prior experience in a digital marketing agency, PR agency, or integrated communications consultancy is highly preferred.

Technical

Skills

Advanced Technical SEO On-page & Off-page SEO Google Ads Meta Ads Manager LinkedIn Campaign Manager Google Analytics 4 (GA4) Google Tag Manager Google Search Console SEMrush Ahrefs Screaming Frog Looker Studio Microsoft Clarity / Hotjar WordPress & CMS platforms Basic HTML/CSS Conversion Rate Optimization (CRO) #conceptpr #cpr #jobalert #hiring #performancemarketing #performancemarketingjob #performancemarketingmanager #performancemarketingmanagerjob #jobinperformancemarketing

📌 Performance Marketing Manager (Mumbai)
🏢 Concept PR India
📍 Mumbai