Location: Pune (Hybrid)

Employment Type: Full-time

Experience Required: 3–6 years About We are a fast-growing digital transformation agency helping businesses build stronger digital identities and drive measurable growth. Our work spans branding, UI/UX design, website & app development, and performance marketing (Meta, Google, LinkedIn). We focus on delivering outcome-driven results, on scope, on budget, and on time.

Role Overview We are hiring a Performance Marketing Executive to own paid acquisition strategy and execution, primarily on Meta Ads, with working knowledge of Google Ads. The ideal candidate has strong hands-on experience scaling revenue for D2C/e-commerce brands, not just leads or traffic.

Platform focus: ~70% Meta Ads, ~30% Google Ads / LinkedIn Ads.

Key Responsibilities Plan, launch, and scale revenue-driven campaigns across Meta Ads (traffic, lead generation, and sales/conversion campaigns)

Build and optimize full-funnel strategies (prospecting, retargeting, retention)

Drive performance metrics: ROAS, CAC, AOV, LTV, contribution margin

Execute advanced audience strategies: lookalikes, interest stacks, broad targeting, retargeting cohorts

Continuously test creatives (UGC, static, video) and messaging angles to improve conversion rates

Collaborate with design and content teams on high-performing ad creatives

Optimize product feeds, catalog ads, and dynamic product ads (DPAs)

Analyze campaign performance, identify scaling opportunities, and improve efficiency

Work with website/UX teams to improve landing pages and checkout conversion rates





Manage ad budgets across multiple accounts for maximum revenue growth

Set up and manage tracking (Meta Pixel, Conversions API, GA4, etc.)

Maintain basic campaign documentation and conduct competitor/market research Requirements (Non-Negotiable) 3–6 years of hands-on, dedicated experience running paid ad campaigns (not general social media management or "digital marketing" without a specific paid-ads component)

Strong, in-and-out working knowledge of Meta Ads Manager, strategy, execution, monitoring, and analysis

Demonstrated success managing/scaling ad spend with a focus on sales/revenue, not just leads or traffic

Experience with D2C/e-commerce brands (B2C and/or B2B)

Comfort with basic campaign documentation and competitor/market research

Data-driven mindset with strong problem-solving ability Good to Have Working knowledge of Google Ads (Search, Shopping, Performance Max) and/or LinkedIn Ads

Experience with fashion, apparel, beauty, or lifestyle D2C brands

Experience with Shopify or similar e-commerce platforms

Understanding of CRO and A/B testing tools

Experience with retention channels (Email, WhatsApp, SMS via Klaviyo etc.)

Familiarity with post-iOS 14 attribution (blended ROAS, MER focus)

Experience with influencer/UGC-led performance strategies What We Offer Ownership of revenue-driving campaigns

High-impact role with direct contribution to business growth

Performance-driven culture with growth and incentive opportunities

Collaborative workplace with design, tech, and strategy teams

Direct exposure to founders and strategic decision-making Skills: meta ads,meta campaign,campaigns,d2c

📌 Performance Marketing Executive (Pune)
🏢 YourfriendlyHR
📍 Pune