Location: Chembur, Mumbai (On-site)

Experience: 3–5 Years

Industry: Luxury Fashion | E-commerce

[email protected] Key Responsibilities

Performance Marketing

Plan, execute and optimise paid campaigns across Meta Ads (Facebook & Instagram) and Google Ads.

Manage Search, Shopping, Display, YouTube and Performance Max campaigns.

Monitor and improve campaign performance based on ROAS, CAC, CPC, CTR, CPM and conversion rates.

Analytics & Reporting

Track and analyse website and campaign performance using Google Analytics 4 (GA4), Meta Ads Manager and Google Ads.

Build dashboards and prepare weekly and monthly performance reports.

Analyse customer journeys, attribution and conversion funnels to identify growth opportunities.

Provide actionable insights and recommendations to improve acquisition, retention and profitability.

E-commerce Growth

Partner with the website and merchandising teams to optimise landing pages and improve conversion rates.

Analyse customer behaviour and purchasing patterns.

Support new product launches, seasonal campaigns and promotional initiatives.

Identify opportunities to improve the online shopping experience and revenue growth.

SEO & Search Visibility

Support SEO initiatives, including keyword research, on-page optimisation and content recommendations.

Understand and implement best practices for Generative Engine Optimisation (GEO) to improve visibility across AI-powered search experiences.

Marketing Technology & AI Workflows

Leverage AI-powered tools to enhance campaign planning, audience research, ad copy generation,



creative ideation, reporting and workflow automation.

Manage and optimise Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, Conversion API (CAPI) and Shopify analytics to ensure accurate tracking and attribution.

Work with AI-assisted development tools where required to implement tracking scripts, pixels, APIs and basic website enhancements.

Continuously evaluate emerging marketing technologies and recommend new tools, automations and workflows that improve efficiency and performance.

Research & Innovation

Stay updated with platform changes across Meta, Google and the evolving digital marketing landscape.

Monitor consumer trends and industry best practices.

Identify new customer acquisition opportunities, audience segments and growth channels.

Proactively test new campaign formats, technologies and optimisation strategies What We're Looking For

3–5 years of hands-on experience in Performance Marketing.

Robust expertise in Meta Ads and Google Ads.

Working knowledge of Google Analytics 4 (GA4) and conversion tracking.

Experience with Shopify or other e-commerce platforms.

Understanding of SEO, paid media, attribution and conversion rate optimisation (CRO).

Familiarity with modern marketing and productivity tools.

Strong analytical mindset with excellent attention to detail.

Proactive, curious and comfortable working in a fast-paced environment. Send your CV along with a brief note on your experience in performance marketing to [email protected]

📌 Performance Marketing Executive (Mumbai)
🏢 Aprajita Toor Official
📍 Mumbai