About The Company Tonic Worldwide is a leading digital marketing agency renowned for delivering innovative and data-driven marketing solutions to a diverse portfolio of clients across various industries. With a focus on creativity, technology, and strategic insights, Tonic Worldwide helps brands build meaningful connections with their audiences through integrated marketing campaigns, cutting-edge digital strategies, and a customer-centric approach. The company prides itself on fostering a collaborative setting that encourages continuous learning, innovation, and excellence in execution.

As a trusted partner in the digital space, Tonic Worldwide is committed to transforming brands and driving measurable business growth through tailored marketing solutions.

About The Role We are looking for a Performance Marketing Sr. Executive who can plan, execute, optimize, and scale digital advertising campaigns across multiple performance marketing platforms. The ideal candidate should have hands-on experience managing campaigns on Google, Meta, and e-commerce advertising ecosystems, with a strong understanding of campaign automation, analytics, and reporting.

This role requires a data-driven marketer who can balance creativity with performance metrics to drive customer acquisition, revenue growth, and ROAS improvements.

Qualifications 1–3 years of hands-on experience in performance marketing or digital advertising.

Proven experience managing campaigns on Google Ads and Meta Ads platforms is mandatory.

Exposure to e-commerce advertising platforms such as Amazon Ads, Flipkart Ads, or similar marketplaces is preferred.

Strong understanding of digital marketing strategies, campaign setup, and optimization techniques.

Excellent analytical skills with the ability to interpret data and derive actionable insights.

Familiarity with marketing automation tools and workflows.





Proficiency in using analytics and reporting tools such as Google Analytics, Looker Studio, and Excel/Sheets.

Effective communication skills and ability to collaborate with cross-functional teams.

Responsibilities Campaign Planning & Execution Plan, launch, and manage paid marketing campaigns across Google Ads (Search, Display, YouTube, Performance Max), Meta Ads (Facebook & Instagram), and e-commerce platforms like Amazon and Flipkart.

Build campaign structures aligned with business objectives such as lead generation, conversions, sales, and brand awareness.

Conduct comprehensive keyword research, audience segmentation, and competitor analysis to optimize campaign targeting.

Coordinate with creative and content teams to develop compelling ad copies, creatives, and landing pages that resonate with target audiences. Optimization & Performance Management Monitor daily campaign performance metrics and implement optimizations to improve KPIs such as CPC, CPA, CTR, ROAS, and conversion rates.

Adjust budgets, bids, creatives, targeting, and placements based on performance insights.

Execute A/B testing across creatives, audiences, and funnels to identify high-performing strategies.

Track attribution models and analyze conversion journeys using analytics tools to refine campaign strategies. Automation & Analytics Implement marketing automation workflows and rules to enhance campaign efficiency and scalability.

Utilize tools and platforms for automated reporting,



bid management, and audience segmentation.

Create comprehensive dashboards and reports using Google Analytics, Looker Studio, and other data visualization tools.

Analyze campaign data to identify trends, opportunities, and areas for improvement to maximize performance. Reporting & Communication Prepare detailed weekly and monthly performance reports, highlighting key insights, challenges, and recommendations.

Present campaign outcomes and strategic plans to internal stakeholders and clients.

Maintain accurate documentation of campaigns, budgets, and performance metrics for transparency and future reference.

Benefits At Tonic Worldwide, we believe in rewarding talent with a comprehensive benefits package that supports professional growth and personal well-being. Our offerings include competitive salary packages, performance-based incentives, health insurance coverage, and paid time off. Employees have access to ongoing training programs, workshops, and certifications to enhance their skills and stay updated with the latest industry trends.

We foster a dynamic work environment that encourages innovation, collaboration, and work-life balance. Additionally, employees benefit from flexible work arrangements and opportunities for career advancement within the organization.

Equal Opportunity Tonic Worldwide is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, religion, gender, age, sexual orientation, disability, or any other protected characteristic. Our hiring practices are designed to ensure fairness and equal access to opportunities, fostering a workplace where everyone can thrive and contribute to our collective success.

📌 Performance Marketing Executive (India)
🏢 FetchJobs.co
📍 India