Job Details
Designation: Performance Marketing Manager
Location: Phoenix Marketcity, Kurla, Mumbai
Job Type: Full-Time (Work From Office)
Experience: 3–5 Years
Salary: As per industry standards
Working Days: Monday to Friday
Timings: 10:30 AM to 7:30 PM Mandatory Criteria:
Prior experience working in a Performance Marketing Agency is mandatory.
Must have hands-on expertise in Meta Ads and Google Ads.
Must have managed multiple D2C/eCommerce brands with significant monthly ad spends.
Strong understanding of ROAS, MER, CAC, AOV, LTV, and profitability metrics.
Excellent communication and client-facing skills. :
We are looking for a Performance Marketing Manager who can independently manage and scale multiple D2C brands across Meta and Google Ads while maintaining profitability and achieving client growth objectives.
The ideal candidate should be highly analytical, execution-focused, commercially aware, and capable of solving performance bottlenecks proactively. This is a client-facing role requiring both strategic thinking and hands-on execution. Key Responsibilities:
Client Management & Ownership
Own end-to-end performance for assigned client accounts.
Act as the primary point of contact for clients.
Lead client calls, performance reviews, and growth discussions.
Build strong client relationships through proactive communication and problem-solving.
Present performance insights, opportunities, and strategic recommendations confidently.
Campaign
Strategy & Execution
Develop and execute performance marketing strategies across Meta Ads and Google Ads.
Plan and manage campaign structures for prospecting, retargeting, retention, and scaling.
Monitor account performance daily and take corrective actions proactively.
Scale winning campaigns while maintaining target ROAS and profitability.
Continuously test audiences, creatives, offers, landing pages, and funnels.
Performance
Optimization
Identify and resolve ROAS drops,
performance fluctuations, tracking issues, and account inefficiencies.
Analyze funnel metrics to improve conversion rates and customer acquisition costs.
Optimize campaigns based on revenue, profitability, and business objectives rather than platform metrics alone.
Monitor attribution and ensure data accuracy across platforms. Data Analysis & Reporting
Analyze campaign, product, and customer-level performance data.
Generate actionable insights from platform dashboards, GA4, Shopify, and client reports.
Prepare weekly and monthly performance reports.
Track key business metrics including:
ROAS
MER
CAC
CPA
AOV
Conversion Rate
Revenue Growth Creative & Growth Collaboration
Work closely with the creative team to develop high-performing ad creatives.
Provide clear creative briefs backed by performance data.
Identify winning creative angles and scaling opportunities.
Collaborate with internal teams to improve landing page and conversion performance Technical Requirements:
Strong hands-on experience with:
Meta Ads Manager
Google Ads
GA4
Google Tag Manager
Google Merchant Center
Shopify
Looker Studio
Strong understanding of
Pixel & Conversion API tracking
Attribution models
Conversion rate optimization
Ecommerce analytics
Audience segmentation
Feed optimization
Experience managing monthly ad spends ranging from ₹5 Lakhs to ₹1 Crore+.
Preferred
Requirements
D2C Ecommerce Brands
Fashion & Apparel
Beauty & Skincare
Ayurveda & Wellness
Food & Beverage
CPAS Campaign on (Blinkit, Zepto, Instamart, Flipkart, Nykaa, Myntra) is a plus.
Desired
Traits
High ownership mindset.
Strong analytical and problem-solving skills.
Street-smart and resourceful.
Ability to troubleshoot independently.
Excellent presentation and communication skills.
Ability to handle multiple brands simultaneously.
Detail-oriented with solid execution capabilities.
Commercially focused and growth-oriented.
Comfortable working in a fast-paced agency environment.
📌 Performance Marketer ManagerC Shopify Brands - Meta/Google Ads (Mumbai)
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