About the Role

We are looking for a data-driven and result-oriented Performance Marketing Specialist with at least 3

years of hands-on experience managing paid media campaigns across Google Ads, Meta Ads, and

Reddit Ads. The ideal candidate should have strong expertise in full-funnel performance marketing,

advanced conversion tracking, and campaign optimisation with a focus on maximising ROI and reducing acquisition costs.

Key Responsibilities

1.

Performance

Marketing

- Plan, execute, and optimise paid campaigns across:

- Google Ads

- Meta Ads (Facebook & Instagram)

- Reddit Ads

- Manage monthly advertising budgets while achieving lead generation and revenue targets.

- Develop and execute full-funnel marketing strategies for customer acquisition and remarketing.

- Continuously improve ROAS, CPA, CAC, CTR, Conversion Rate, and overall campaign efficiency

2.

Google

Ads

- Hands-on experience managing:

- Performance Max (PMax)

- Demand Gen Campaigns

- Search Campaigns

- Display Campaigns

- Video Campaigns

- Remarketing Campaigns

- Build audience strategies using first-party data and customer signals.

- Optimise bidding strategies, asset groups, audience signals, and conversion goals.

3. Meta Ads

- Manage lead generation and conversion-focused campaigns.

- Implement and troubleshoot

- Meta Pixel

- Meta Conversion API (CAPI)

- Event Matching

- Server-side Tracking

- Create and optimise custom audiences, lookalike audiences, and retargeting campaigns.

- Analyse campaign performance and recommend optimisation strategies

4.

Reddit

Ads





- Plan and execute Reddit advertising campaigns.

- Configure Reddit Pixel and Conversion Tracking.

- Build subreddit-based audience targeting strategies.

- Monitor campaign performance and optimise based on engagement and conversions

5. Tracking & Analytics

- Implement complete tracking using

- Google Tag Manager (GTM)

- Google Analytics 4 (GA4)

- Meta CAPI

- Reddit Pixel

- Set up and validate

- Lead Tracking

- Purchase Tracking

- Custom Events

- Offline Conversion Imports

- Enhanced Conversions

- Troubleshoot tracking discrepancies between ad platforms and analytics tools

6. Reporting & Optimisation

- Prepare weekly and monthly performance reports.

- Analyse funnel performance and identify drop-off points.

- Conduct A/B testing for creatives, landing pages, audiences, and bidding strategies.

- Collaborate with design, content, and sales teams to improve campaign performance

Required Skills

- 3 years of experience in Performance Marketing.

- Solid expertise in

- Google Ads

- Meta Ads

- Reddit Ads

- Hands-on experience with:

- Performance Max (PMax)

- Demand Gen Campaigns

- Search Campaigns

- Display Campaigns

- Video Campaigns





- Advanced knowledge of

- GA4

- Google Tag Manager

- Meta Conversion API (CAPI)

- Reddit Pixel

- Enhanced Conversions

- Server-side Tracking

- Experience in implementing end-to-end conversion tracking and attribution.

- Strong analytical and problem-solving skills.

- Excellent understanding of marketing funnels and attribution models

- Proficiency in Microsoft Excel or Google Sheets for reporting and analysis

Preferred Qualifications

- Experience in real estate, rental, proptech, e-commerce, or lead generation businesses.

- Experience integrating CRM platforms (such as Zoho CRM) with advertising platforms.

- Familiarity with landing page optimisation and CRO (Conversion Rate Optimisation).

- Knowledge of Looker Studio for dashboard creation.

- Google Ads and Google Analytics certifications are an added advantage.

Key Performance Indicators (KPIs)

- Cost Per Lead (CPL)

- Customer Acquisition Cost (CAC)

- Return on Ad Spend (ROAS)

- Conversion Rate

- Lead Quality

- Marketing Qualified Leads (MQLs)

- Sales Qualified Leads (SQLs)

- Revenue Generated

- Funnel Conversion Rate

- Tracking Accuracy (Pixel/CAPI/GA4)

What We're Looking For

- Strong analytical mindset with attention to detail.

- Ability to manage multiple campaigns simultaneously.

- Proactive approach to testing, learning, and optimisation.

- Excellent communication and stakeholder management skills.

- Passion for digital marketing and continuous learning

📌 Performance Marketer (Bengaluru)
🏢 Kots
📍 Bengaluru