- Own the full-funnel paid strategy on Meta, YouTube, Google Search / Shopping and programmatic — acquisition, retargeting and D2C growth.
- Drive creative testing at scale with the brand team — hooks, formats, UGC — and build a feedback loop between creative and performance.
- Own audience, measurement and attribution — pixels, events, MMM / incrementality thinking — so decisions rest on real marginal return, not last-click vanity.