Job Title: Paid Social Specialist

Location: Remote (Work From Home)

Shift: US Shift (5:00 PM – 2:00 AM IST)

Experience: 5–8 Years

Employment Type: Full-Time

Job Summary:

We are looking for a results-driven Paid Social Specialist with 5–8 years of experience to manage, optimize, and scale paid social campaigns for the US market. The ideal candidate should have robust expertise in Meta Ads, along with experience in LinkedIn and TikTok Ads, and a proven track record of driving ROAS, conversions, and revenue growth.

Key Responsibilities

- Plan, execute, optimize, and scale paid social campaigns.
- Manage US-focused campaigns and advertising budgets.

- Conduct audience targeting, segmentation, retargeting, and A/B testing.

- Track and optimize KPIs including ROAS, CPA, CTR, CPC, and conversions.

- Implement Meta Pixel, Conversion API,



and attribution tracking.

- Analyse campaign performance and prepare regular reports.
- Collaborate with creative, content, and landing page teams.

Requirements

- 5–8 years of hands-on Paid Social experience.

- Mandatory experience with US clients/US market.

- Strong expertise in Meta Ads (Facebook & Instagram).

- Experience with LinkedIn Ads and TikTok Ads.

- Knowledge of GA4, Meta Pixel, Conversion API, and reporting tools.

- Strong analytical, communication, and problem-solving skills.
- Agency or eCommerce experience preferred.

Pay: ₹15,174.88 - ₹750,000.00 per month

Work Location: Remote

📌 paid social specialist (India)
🏢 Group 8A
📍 India