We are looking for a results-driven Paid Social Media Specialist to manage, optimize, and scale paid social advertising campaigns, primarily across Facebook and Instagram. The ideal candidate should have strong hands-on experience with Meta Ads, performance marketing, audience targeting, creative testing, and campaign optimization. Candidates with prior experience managing Google Ads accounts with Invoice Billing / Monthly Invoicing are highly preferred. Requirements

2+ years of hands-on experience in Paid Social Media, Paid Advertising, or Performance Marketing.

Proven experience managing and optimizing Facebook and Instagram Ads campaigns.

Strong knowledge of Meta Ads Manager and Meta Business Manager.

Experience managing and scaling medium to high advertising budgets.

Prior experience managing Google Ads accounts with Invoice Billing / Monthly Invoicing is highly preferred.

Experience handling Google Ads invoice billing, monthly invoices, billing thresholds, payment settings, and account billing processes is a strong advantage.

Strong understanding of campaign structure, audience segmentation, retargeting, lookalike audiences, bidding strategies, and budget allocation.

Ability to optimize campaigns based on ROAS, CPA, CTR, CPC, CPM, conversion rate, and ROI.

Experience with Meta Pixel, Conversions API, GA4, Google Tag Manager, and conversion tracking.

Strong experience conducting A/B testing across audiences, creatives, ad copy, landing pages, and campaign strategies.





Ability to analyze campaign performance data and implement data-driven optimization strategies.

Experience managing multiple advertising accounts and campaigns simultaneously.

Strong analytical, communication, organizational, and problem-solving skills.

Ability to work independently and effectively in a remote workplace.

Preferred Qualifications

Experience managing $1M+ annual advertising spend.

Experience working in a digital marketing agency or managing multiple client advertising accounts.

Proven track record of scaling profitable paid social campaigns.

Experience managing high-spend Meta Ads accounts.

Experience in e-commerce, lead generation, or performance marketing.

Experience working with international markets and multiple audiences.

Meta Blueprint certification is a plus.

Key Responsibilities

Plan, launch, manage, and optimize paid social campaigns across Facebook and Instagram.

Develop campaign strategies focused on customer acquisition, conversions, revenue, and profitability.

Monitor campaign performance and identify opportunities for optimization and scaling.

Manage advertising budgets and allocate spend efficiently across campaigns and audiences.

Conduct A/B testing of creatives, audiences, ad copy, and campaign strategies.

Analyze performance metrics and provide actionable insights and recommendations.

Monitor tracking and attribution to ensure accurate campaign measurement.

Prepare regular performance reports and communicate key campaign results.

Stay up to date with Meta Ads platform changes, industry trends, and paid social best practices.

📌 Paid Social Media Specialist (India)
🏢 CAMEAS EVOLUTION
📍 India