Experience: 3-4Yrs Responsibilities Manage paid acquisition channels like Google Ads and Facebook Ads. Analyze the results and optimize individual campaigns.
Be responsible, drive, and report on crucial marketing efficiency metrics such as CAC, LTV, and ROAS.
Create strategies and campaigns, understanding the target audience, customer behavior entire user journey from account creation until purchase.
Knowledge of running conversion campaigns and Ecommerce campaigns (For Example Google Smart Shopping, Facebook Dynamic Product Ads, Catalogue Sales Ads and Store Visits). MANDATE
Knowledge of third party tracking platforms like Google Analytics.
Knowledge of running App Install campaigns and basic understanding of app analytics platforms like AppsFlyer, flurry etc.
Knowledge of platforms like LinkedIn and Twitter is a plus.
Knowledge of tracking mechanisms like Google Tag Manager.
Monitor the lead quantity and quality and optimize for both within a defined budget.
Plan and implement engagement activities for lead generation and nurturing.
Analyze Data and own conversion metrics.
The Ideal Candidate
Max 3-4 years of paid marketing experience
Experience with creative experimentation
Experience with fast-paced, high growth startups
Strong analytical and problem-solving skills A natural strategist
Makes quick business decisions that prove to be profitable Nice to Have Understanding of ad platform algorithms.
📌 Paid Media Specialist (Mumbai)
🏢 0101.Today
📍 Mumbai
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