I. About the Role

NPCI Bharat BillPay Limited (NBBL) is looking for a creative and execution-oriented social media professional to own the end-to-end management of NBBLs social media presence. The role requires driving content strategy, agency management, community engagement, innovation and platform growth while delivering measurable business impact.

II. Role & responsibilities

- Own the end-to-end management of NBBL and Bharat Connects social media channels.
- Develop and execute monthly content calendars aligned with business and marketing priorities.
- Work closely with creative agencies to deliver high-quality, on-brand content and ensure timely execution.
- Monitor agency performance, provide creative direction and drive innovation through platform-first and trend-led ideas.
- Identify opportunities to increase engagement through topical content, campaigns and community interactions.
- Track and improve key social media KPIs including follower growth, engagement, reach, impressions and video performance.
- Analyze platform insights and recommend optimization strategies based on data.
- Coordinate with internal stakeholders across marketing, product,



PR and business teams to deliver integrated campaigns.
- Stay updated on emerging social media trends, formats and best practices.
- AI Proficiency: Ability to utilize AI tools for daily social media operations, content creation, analytics, reporting, trend identification and workflow automation to enhance productivity and campaign effectiveness.

III. Success Measures

- Growth in followers and community engagement.
- Improved reach, impressions and content performance.
- Timely execution of content calendars and campaigns.
- Strong agency management and delivery excellence.
- Creative ideas that enhance brand visibility and audience engagement.

IV. Preferred candidate profile

- Relevant of experience in social media or digital marketing.
- Strong understanding of LinkedIn, Instagram, X, Facebook and YouTube.
- Excellent copywriting, storytelling and content planning skills.
- Experience managing agencies and cross-functional stakeholders.
- Creative thinker with a strong analytical mindset and a passion for building engaging digital communities.

📌 NBBL - Associate Marketing (Mumbai)
🏢 National Payments Corporation Of India (NPCI)
📍 Mumbai