1. JOB PURPOSE

An Area Sales Manager manages the sales force within his defined regional territory. An Area Sales Manager is responsible for overseeing sales operations, meeting revenue/volume targets and managing the sales team in the region.
1. INTERACTION WITH STAKEHOLDERS

Internal

External

Direct

Urbanite>Service, Urbanite>Digital, Urbanite>Sales

Dealership, Government Officals, Customers

1. JOB REQUIREMENTS

Educational Qualifications

Essential: Graduate || Any stream/branch

Preferred Institution: Any Premier Institute

Desired Qualification: Management||Sales And Marketing

Work Exp

Min: 3

Max:10

1. KEY COMPETENCIES

Technical/Functional
- Deep Understanding of sales processes.
- Dealership Management
- Product Knowledge
- Market Intelligence
- Competition Tracking
- Network development
- Negotiation and Conflict Resolution

Behavioural

L3 - ACT - Continuously raise the bar; Ensure results with speed; Meet customer expectations

5. KEY RESPONSIBILITIES

- Sales Vs. Targets:
- Achieving the sales targets through channel partners in the assigned region.
- Increasing the market share for the assigned region by providing Strategic Directives.
- Involved in the preparation of Plan Actuals with Zonal Sales Manager for setting sales targets for ASM by analyzing actual sales vs expected sales.




- Updating market developments periodically to facilitate proactive steps to combat competition.
- Analyzing market sales data and customer satisfaction data.
- Network Coverage:
- Identifying the network gaps identify prospective dealers.
- Managing the business by monitoring each dealership in terms of viability and profitability.
- Systems and Processes:
- Capturing ASM best practices and deploy them horizontally in concerned areas.
- Timely Training to Dealers and dealer staff on Sales process, Product CRM related activities.
- Reporting on Dealer performance, Market Shares, Market information, Sales Forecast, Competitor Performance, RTO analysis, Application Matrix, Financier Matrix and Team Productivity.
- Manpower:
- Ensuring adequacy of manpower at channel partners.
- BTL/Local Level Marketing:
- Initiate marketing programs/ BTL activities from time to time in the assigned region and monitor customer service to achieve sales objectives and customer satisfaction.
- Stock and Working Capital:
- Managing the funds flow to the dealerships and ensure optimization of working capital.
- Stock planning correction
- Finance:
- Manage funds flow to the dealerships by way of coordinating with the Financiers

📌 MGR (SALES - UB) (Pune)
🏢 Bajaj Auto
📍 Pune