Level / Grade

EX

Job Role/ Function

Brands - CMU

Designation

Mgr (Content & Social Meda – CMU)

Educational Qualification

Necessary

Graduate

Necessary

MBA/ Degree in Media Communication

Experience

Minimum

3 yrs

Maximum

5 yrs

Industry Specifications

FMCG/Auto/Consumer Durables- Media Agency or Corporate

Preferred Exposure

- 3-5 years’ experience in social media, content or digital brand roles.
- Proven portfolio of content-led brand building
- Solid storytelling instinct — visual, written and conceptual.
- Should be an ‘ideas’ person
- Deep understanding of youth culture, creator ecosystems and digital trends.
- Comfortable on shoots, rides, events and community meets.
- Good understanding of social media tools and analytics
- Passion for motorcycles is a big plus

Reporting

Report to (Designation)

No. of Reportees

Direct Reporting

Category Manager

Indirect Reporting (if any)

NA

NA

Job Responsibilities

- Build and execute social media strategy for KTM & Triumph in India across Instagram, YouTube, X, Facebook and emerging platforms.
- Create content calendars that balance brand storytelling, product highlights, community culture,



and real-world riding experiences.
- Conceptualize and produce content — reels, films, static posts, ride stories, influencer/creator collaborations, behind-the-scenes.
- Manage creators, photographers, filmmakers, agencies and internal stakeholders.
- Be the voice of the rider community — engage, respond, listen, and bring insights back to the brand team.
- Track performance: reach, engagement, followers, BSQ lift, ORM sentiment — and continuous improvement.
- Spot cultural trends early and translate them into relevant content ideas.
- Own social media budgets and content production timelines.

Stakeholders

- Internal: Sales team, Brands Teams

- External: Agencies

Competencies

Technical/ Functional

Behavioural

- Align and motivate team for high performance
- Collaborate across all interfaces
- Uphold values; inculcate a culture of excellence
- Generate ideas; solve problems creatively.
- Champion improvements and positive change.
- Develop and engage people.
- Liasoning with all stakeholders specially sales team

📌 MGR (Brand Communities & Content - CMU) (Maharashtra)
🏢 Bajaj Auto
📍 Maharashtra