:

Role will include Social Media like Content creation & strategizing, agency partnership, Current Product development & Digital will include - QR code at store level, website, CRM, NSO, various offers across stores.

Key Responsibilities:

Media Strategy Development

 Craft and implement comprehensive media plans that align with the brand’s objectives and effectively target the intended audience.

 Develop and manage a mix of digital and traditional media campaigns aimed at increasing brand awareness and driving customer engagement.

 Partner with cross-functional teams to ensure media strategies are integrated with broader marketing goals.

Campaign Management

 Oversee the full lifecycle of media campaigns, including paid advertising,

social media, and content partnerships, from planning to execution.

 Collaborate closely with creative and content teams to create engaging campaign assets.

 Track campaign budgets, schedules, and performance metrics to ensure objectives are met.

Social Media Management

 Build and expand the company’s social media presence across various platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).

 Develop compelling content strategies to enhance audience interaction and grow follower counts.

 Engage with customers on social media, managing interactions to maintain a positive brand image.

Agency and Vendor Coordination





 Coordinate with external media and PR agencies to execute campaigns,

including media buying, content creation, and distribution.

 Monitor and evaluate agency performance, ensuring high-quality outputs and cost-efficiency.

Data Analysis and Reporting

 Analyze media campaign performance data to optimize current efforts and inform future initiatives.

 Generate regular performance reports, providing insights on campaign ROI and actionable recommendations for management.

 Utilize analytics tools to track key metrics, identify patterns, and guide strategic decisions.

Brand Management

 Ensure a consistent brand voice is maintained across all media channels.

 Align all content with brand guidelines, ensuring it resonates effectively with the target audience.

Desired Profile / Criteria / Skills :

 Bachelor’s degree in marketing, Communications, or a related field.

 3-5 years of experience in media planning, media buying, or social media management.

 Proficiency with media analytics tools (e.g., Google Analytics, Hootsuite, Sprout

Social).

 Excellent written and verbal communication skills.

 Strong understanding of digital marketing trends and social media platforms.

 Proven ability to manage budgets and optimize spending across media channels.

📌 Media Manager based at Mumbai for QSR
🏢 Talent Leads Consultants
📍 Mumbai