We are looking for a skilled Oracle Responsys Developer / MarTech Campaign Developer with hands-on experience in building and managing multi-channel marketing campaigns across email, SMS, app push, and web push notifications. The ideal candidate will have expertise in Oracle Responsys, HTML/CSS email development, campaign automation, customer data platforms (CDP), and marketing technology integrations. You will collaborate with marketing teams, data engineers, and integration specialists to deliver scalable, personalized customer engagement campaigns across multiple brands.

Key Responsibilities

- Build, configure, and maintain multi-channel customer journeys using Oracle Responsys for Email, SMS, App Push, and Web Push campaigns.

- Develop responsive email templates using HTML/CSS, including reusable frameworks and custom campaign templates.

- Translate business and marketing requirements into technical campaign solutions, including audience segmentation, journey logic, trigger configuration, and attribute mapping.

- Configure and manage campaign data, list attributes, and customer data integrations within the MarTech ecosystem.

- Work closely with data engineers and integration teams to connect upstream data sources with marketing platforms.

- Configure, monitor, and maintain always-on automated campaigns while providing production support and incident resolution.

- Manage campaign content using AirTable or similar CMS platforms integrated with Oracle Responsys.

- Collaborate across CDP (Amperity), Oracle Infinity Analytics, and Google Cloud Platform (GCP) to understand customer data and optimize campaign execution.





- Partner with deliverability teams to ensure optimal email delivery, sender reputation, and campaign performance.

- Manage multiple campaign workstreams across different brands while ensuring timely and high-quality delivery.

- Troubleshoot campaign execution issues and continuously optimize marketing automation processes.

Key Skills & Qualifications

- Proven experience with Oracle Responsys for multi-channel campaign development.

- Hands-on experience building campaigns across Email, SMS, App Push, and Web Push.

- Strong expertise in HTML/CSS for responsive email template development.

- Experience with customer segmentation, personalization, journey orchestration, and campaign automation.

- Knowledge of Customer Data Platforms (CDP) such as Amperity or similar platforms.

- Experience integrating marketing platforms with cloud environments such as Google Cloud Platform (GCP).

- Hands-on experience with Twilio and/or SendGrid for messaging and email delivery.

- Experience using AirTable or similar CMS platforms for campaign content management.

- Familiarity with Oracle Infinity Analytics or equivalent analytics platforms.

- Solid understanding of email deliverability, sender reputation, and collaboration with deliverability partners.

- Experience working with data engineers, integration specialists, and marketing stakeholders.

- Ability to manage multiple campaigns and concurrent workstreams across multiple brands.

- Strong analytical, troubleshooting, problem-solving, and communication skills.

- Ability to work independently and deliver end-to-end campaign solutions with minimal supervision.

Apply by sending your CV to [email protected]

📌 MarTech Campaign Developer (Hyderabad)
🏢 gts
📍 Hyderabad