Web Personalization (Marketing Activation) Expertise in Adobe Target, A/B testing and digital channel optimization
Focus on personalized customer experiences Web/Digital Optimization (Marketing Analytics and Tech) Hands on with Adobe Analytics, Tealium, Adobe CJA, and third-party tools
Enhancing digital journeys and campaign effectiveness Web Content Management (Digital Enablement) Development and implementation using Adobe Experience Manager (AEM)
Content creation for Bank’s websites, forms and offers