31 Jul
|
Sciative - We Price Right
|
Vashi
31 Jul
Sciative - We Price Right
Vashi
About Us
Sciative Solutions is an AI-powered pricing technology company helping businesses optimize pricing decisions through intelligent automation. Our products serve industries including Travel, Retail, and Hospitality, enabling organizations to maximize revenue using data-driven pricing strategies.
We're looking for a Marketing Manager who can build and execute marketing initiatives that strengthen our brand, generate qualified leads, and support business growth.
Job Summary
As a Marketing Manager, you will own the planning and execution of marketing campaigns across digital and offline channels. You will work closely with Sales, Product, Customer Success, and Leadership to develop marketing strategies that improve brand visibility, generate demand, and drive customer engagement.
The ideal candidate combines creativity with analytical thinking and has experience managing multiple marketing channels while measuring campaign performance.
Key Responsibilities
- Develop and execute comprehensive marketing strategies aligned with business objectives.
- Plan, launch, and optimize digital marketing campaigns across Google, LinkedIn, Meta, email, and other relevant platforms.
- Generate qualified leads through inbound and outbound marketing initiatives.
- Manage the company's website, SEO, and content marketing strategy.
- Create and oversee marketing collateral including brochures, presentations, case studies, blogs, whitepapers, videos, and social media content.
- Plan webinars, industry events, product launches, and customer engagement campaigns.
- Collaborate with Sales to improve lead generation, nurturing, and conversion.
- Monitor campaign performance using marketing analytics and recommend improvements.
- Manage marketing budgets and optimize ROI across channels.
- Coordinate with designers, agencies, freelancers, and content creators when required.
- Maintain brand consistency across all communication channels.
- Conduct competitor analysis and identify market opportunities.
- Prepare regular reports on marketing KPIs and campaign effectiveness.
Required Skills
- Strong understanding of Digital Marketing and Demand Generation
- SEO and SEM
- Google Ads and LinkedIn Ads
- Email Marketing Automation
- Content Marketing
- Social Media Strategy
- Marketing Analytics
- Google Analytics (GA4)
- CRM tools (HubSpot, Zoho CRM, Salesforce, or similar)
- Excellent written and verbal communication
- Campaign planning and execution
- Budget management
- Project management
Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- MBA in Marketing is preferred.
- 4–7 years of experience in B2B marketing, SaaS, technology, or digital marketing.
- Experience working with cross-functional teams.
- Proven track record of successful marketing campaigns.
Preferred Qualifications
- Experience in SaaS, AI, Travel Tech, Retail Tech, or Hospitality Technology.
- Familiarity with marketing automation platforms.
- Knowledge of performance marketing and lead attribution.
- Experience managing agencies and external vendors.
- Basic understanding of design tools such as Canva or Adobe Creative Suite.
Success Metrics
- Marketing Qualified Leads (MQLs)
- Cost per Lead (CPL)
- Customer Acquisition Cost (CAC)
- Lead-to-Customer Conversion Rate
- Website Traffic Growth
- Organic Search Rankings
- Campaign ROI
- Email Engagement Metrics
- Social Media Growth
- Brand Awareness
Why Join Us?
- Work with cutting-edge AI products solving real-world business problems.
- Opportunity to build and scale the marketing function.
- Collaborative and fast-paced work environment.
- High ownership and visibility with leadership.
- Continuous learning and professional growth opportunities.
Job Type: Full time Pay: ₹50,000.00 - ₹65,000.00 per month
Benefits
- Provident Fund
Work Location: In person
📌 Marketing Manager (Vashi)
🏢 Sciative - We Price Right
📍 Vashi