Company Description

ReFit Global is focused on minimizing electronic waste by promoting the recycling and refurbishing of second-hand gadgets. The company transforms used devices into reliable, appealing products that offer higher value at a lower cost to customers.

By making high-cost gadgets more affordable, ReFit Global aims to support digital transformation while reducing environmental pollution. The organization's mission is to increase awareness and build trust in refurbished products, demonstrating that they can deliver strong performance and fully functional features at a significantly lower price.

Role DescriptionKey Responsibilities

- Develop and execute end-to-end marketing strategies for refurbished smartphone products.
- Plan, launch, and manage product-based marketing campaigns across digital and offline channels.
- Manage marketing budgets and optimize campaign performance and ROI.
- Coordinate with Digital Marketing, Social Media, Content, Design, Sales, and Product teams for successful campaign execution.
- Develop Go-to-Market (GTM) strategies for current product launches and promotional campaigns.
- Monitor campaign performance using analytics tools and prepare actionable reports.
- Build and strengthen brand visibility through innovative marketing initiatives.
- Work closely with agencies, vendors, and media partners whenever required.
- Analyse market trends, customer behaviour, and competitor activities to identify growth opportunities.
- Plan seasonal, festive,



and promotional campaigns to maximize brand reach and customer engagement.
- Ensure all marketing activities align with the company's branding and business objectives.

Required Skills

- Strong experience in planning and executing product-based marketing campaigns.
- Good understanding of Digital Marketing,AEO, GEO SEO, SEM, Google Ads, Meta Ads, and social media marketing.
- Experience in campaign planning, budgeting, and ROI analysis.
- Strong analytical and decision-making abilities.
- Excellent project management and stakeholder management skills.
- Proficiency in Google Analytics, Excel, and marketing automation tools.
- Strong communication and leadership skills.
- Ability to independently manage multiple campaigns simultaneously.

Preferred Qualifications

- Bachelor's degree in Marketing, Business Administration, or a related field.
- Experience working in a product-based, e-commerce, consumer electronics, retail, or refurbished smartphone company will be an added advantage.

What We're Looking For

- 5–7 years of marketing experience with proven success in product marketing.
- Hands-on experience in independently managing marketing campaigns from planning to execution.
- Strong understanding of brand building, product positioning, and customer engagement strategies.
- Ability to collaborate with cross-functional teams while delivering measurable business results.

Creative mindset with a data-driven approach to marketing decisions.

📌 Marketing Manager (Noida)
🏢 Refit Global
📍 Noida