Company Description Universal Group of Institutions in Karnataka offers pioneering programs that integrate undergraduate degrees in Commerce, Arts, Environmental Science, BA, and B.Com with coaching for IAS, IPS, KAS (UPSC, PSC), CSAT, CLAT, and a 5-year BA.LLB, along with other competitive exams. Its unique academic model is designed to nurture and inspire future nation builders and thought leaders by combining graduation studies with structured civil services preparation. With 23 years of experience, the institution has nurtured more than 6,810 leaders and consistently achieved top results, including students securing 1st rank in the KAS examination over the last five years.

It is recognized as one of India’s leading integrated IAS and IPS training institutes, providing a strong platform for ambitious learners seeking competitive exam success and holistic development.

Role Description The Marketing Manager is a full time, on-site role based in Bengaluru South, responsible for planning and executing the institution’s marketing and outreach strategies. This role involves developing and implementing marketing campaigns across digital and offline channels, managing brand positioning, and promoting integrated degree and civil services programs. Day-to-day tasks include market research,



content and campaign planning, coordination with academic and admissions teams, and managing social media, events, and promotional activities.

The Marketing

Manager will track performance metrics, optimize marketing initiatives for lead generation and enrollment growth, and ensure consistent, clear communication of the institution’s value proposition to students, parents, and other stakeholders.

Qualifications Demonstrated skills in marketing strategy, campaign planning, and brand management.

Experience with digital marketing channels such as social media, email marketing, and online advertising.

Strong communication, copywriting, and content development abilities.

Competence in market research, data analysis, and reporting for decision-making.

Proven ability to coordinate events, outreach programs, and partnerships with schools or coaching centers.

Bachelor’s degree in Marketing, Business, Communications, or a related field; a postgraduate qualification is an advantage.

Prior experience in education, training, or ed-tech marketing is highly beneficial.

Ability to work on-site in Bengaluru South, manage multiple projects, and collaborate effectively with cross-functional teams.

📌 Marketing Manager (Bengaluru)
🏢 Universal Group of Institutions
📍 Bengaluru