: Digital Marketing Manager

Company: Tekfoods

Job Title: Digital Marketing Manager

Department: Marketing

Employment Type: Full-time

Location: Kolkata_HO

Experience Level: Mid to Senior Level (5–8 years)

About Tekfoods

Tekfoods is a rapidly growing [FMCG Packaged Foods] brand committed to delivering high-quality products to our consumers. We are expanding our digital footprint and looking for a dynamic, data-driven, and creative Digital Marketing Manager to lead our comprehensive online marketing strategies, build a powerful brand presence, and drive performance-led growth.

Job Overview

As the Digital Marketing Manager at Tekfoods, you will own the end-to-end digital marketing spectrum. You will be responsible for planning, executing, and optimizing our 360-degree digital campaigns, scaling organic traffic through SEO, managing performance marketing to drive ROI, leading public relations (PR), and handling media and vendor relationships. The ideal candidate is an agile marketer who blends creative brand storytelling with analytical performance tracking.

Key Responsibilities

- 360° Campaign Strategy & Management

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Conceptualize, build, and execute comprehensive 360-degree digital marketing strategies across paid, owned, and earned media channels.

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Oversee all digital campaigns from ideation to final execution, ensuring alignment with brand guidelines and business revenue goals.

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Develop monthly/quarterly marketing calendars for product launches, festive seasons, and ongoing brand awareness.

- SEO & Organic Growth

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Drive the strategy for on-page, off-page, and technical SEO to maximize organic search visibility, keyword rankings, and high-quality web traffic.





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Conduct regular keyword research, competitive analysis, and content audits to identify new growth areas.

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Collaborate with content creators and web developers to ensure SEO best practices are integrated into all digital assets.

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Performance

Marketing & Management

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Manage digital marketing budgets effectively across channels including Meta Ads, Google Ads, programmatic advertising, and marketplace advertising.

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Continuous monitoring, A/B testing, and optimization of ad copies, target audiences, and landing pages to lower Customer Acquisition Cost (CAC) and maximize Return on Ad Spend (ROAS).

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Leverage web analytics tools (Google Analytics 4, Search Console, etc.) to evaluate end-to-end customer journeys and provide actionable performance reports.

- PR & Media Handling

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Serve as the primary point of contact for media houses, journalists, and publications to scale Tekfoods’ share of voice.

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Draft and disseminate press releases, coordinate media interviews, and seek out strategic editorial and feature placement opportunities.

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Manage online reputation management (ORM) and crisis communication handling when required.

- Vendor & Agency Coordination

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Identify, onboard, and manage external partners including creative agencies,



performance marketing agencies, SEO consultants, PR partners, and influencer networks.

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Set clear KPIs for all external partners, lead routine reviews, and ensure deliverables are met on time and within budget.

Required Skills and Qualifications

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Education: Bachelor’s or Master’s degree in Marketing, Communications, Business Administration, or a related field.

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Experience: Minimum 5+ years of experience in managing digital marketing, ideally within the FMCG, food & beverage, or D2C sector.

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Technical Expertise

- Hands-on experience with ad platforms (Google Ads Manager, Meta Business Suite).

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Solid mastery of SEO tools (SEMrush, Ahrefs, Screaming Frog, Google Search Console).

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Deep proficiency in web analytics tools (GA4) and attribution modeling.

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Soft Skills: Excellent verbal and written communication skills, outstanding relationship-building capabilities (for PR and media), and strong cross-functional project management.

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Mindset: Highly analytical, data-driven decision-maker with a strong entrepreneurial spirit to test, learn, and scale.

What We Offer

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Opportunity to lead and build the digital footprint of a growing food brand from the ground up.

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Highly market-competitive salary and performance-linked incentives.

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A collaborative, high-energy work culture with immense learning and fast-tracked career growth.

Interested candidates can share their updated CV along with their marketing portfolio at [email protected] with the subject line "Application for Digital Marketing Manager - [Your Name]".

📌 Marketing Manager (Kolkata)
🏢 Tekfoods
📍 Kolkata