31 Jul
|
EcoCare Technologies
|
Noida
31 Jul
EcoCare Technologies
Noida
Roles & Responsibilities
- Develop and execute integrated marketing strategies to drive brand awareness, lead generation and revenue growth.
- Plan and manage digital marketing campaigns across Google Ads, LinkedIn, Meta, SEO, email marketing and content marketing.
- Generate high-quality B2B leads through the company website, IndiaMART, ExportersIndia, social media and other digital platforms.
- Create technical brochures, product catalogues, presentations, case studies, videos and other marketing collateral.
- Coordinate product launches and marketing campaigns for industrial chemicals, water treatment solutions and consumer products.
- Work closely with the sales team to improve lead quality, conversion rates and customer engagement.
- Manage exhibitions, trade fairs, customer seminars, webinars and promotional events.
- Conduct market research, competitor analysis and identify new market opportunities.
- Manage the company's website, social media channels and online reputation.
- Track campaign performance using analytics tools and prepare monthly MIS reports with actionable insights.
- Coordinate with external agencies, designers, printers and digital marketing partners.
- Ensure consistent brand communication across all customer touchpoints.
- Support Amazon and Flipkart branding initiatives in coordination with the e-commerce team.
Preferred Candidate Profile
- Bachelor's or Master's degree in Marketing, Business Administration or a related discipline.
- 58 years of experience in B2B marketing, preferably in chemicals, industrial products, manufacturing, food processing, water treatment or related industries.
- Strong understanding of digital marketing, SEO, Google Ads, LinkedIn marketing and lead generation.
- Experience with CRM platforms such as Zoho CRM, Salesforce or HubSpot.
- Excellent communication, presentation and content development skills.
- Ability to analyse campaign performance and make data-driven decisions.
- Experience in organising exhibitions, product launches and customer engagement programmes.
- Commercial mindset with strong ownership and execution capability.
- Proficient in Microsoft Excel, PowerPoint and marketing analytics tools.
Preferred Skills B2B Marketing • Digital Marketing • Marketing Strategy • Lead Generation • Product Marketing • Brand Management • SEO • Google Ads • LinkedIn Marketing • Email Marketing • Content Marketing • Marketing Analytics • Zoho CRM • Market Research • Campaign Management • Industrial Marketing • Product Launch • Trade Marketing • Exhibition Management • Team Coordination
Why Join EcoCare?
- Opportunity to work directly with the leadership team.
- High ownership role with significant growth opportunities.
- Exposure to leading industrial and FMCG customers across India.
- Fast-growing organisation with a solid innovation pipeline.
- Performance-driven culture with opportunities for career advancement.
Perks & Benefits
- Competitive salary with performance incentives.
- Annual performance appraisal.
- Professional development and training opportunities.
- Opportunity to work on high-impact national brands and industrial projects.
- Paid leave and statutory benefits as per company policy.
- Supportive and collaborative work environment.
📌 Marketing Manager (Noida)
🏢 EcoCare Technologies
📍 Noida