Location: Kolkata (Work from Office)

Experience: 8+ Years

CTC: Up to ₹15 LPA (Fixed + Performance Incentives); Employment Type: Full-Time

(Salary is no bar for the right candidate) About Trafasa Technology

Trafasa Technology Pvt. Ltd. is a DPIIT-recognized technology startup building India’s next-generation B2B procurement ecosystem. Our flagship products include Proquro, Trafasa Source, an AI-enabled Procure-to-Pay SaaS platform, and the Trafasa Marketplace, designed to simplify procurement for SMEs across India.

As we prepare for our go-to-market journey, we are looking for a dynamic Marketing Manager / Head of Marketing to build and lead our marketing function from the ground up. This is a high-impact role for someone who enjoys creating strategies, generating demand, building brands, and working closely with founders. Key Responsibilities

- Develop and execute end-to-end Go-to-Market (GTM) strategies for our SaaS platform and B2B marketplace.
- Owns Profit & Loss Account
- Build and implement demand generation campaigns across digital channels.
- Create compelling positioning, messaging, and content for different buyer personas.
- Own content marketing including blogs, case studies, whitepapers, webinars, email campaigns, and LinkedIn thought leadership.
- Drive SEO, SEM, Google Ads, LinkedIn Ads, and other paid marketing initiatives.
- Generate high-quality Marketing Qualified Leads (MQLs) and support pipeline growth.
- Work closely with Sales and Product teams to improve customer acquisition and conversion.
- Create sales enablement materials such as presentations, product brochures, one-pagers, and battle cards.
- Manage brand visibility, PR, industry events, webinars, and community engagement.
- Track and optimise key marketing metrics including CAC, CPL, MQLs, ROI, Pipeline Contribution, and Campaign Performance.
- Build and lead the marketing & Sales team as the organization scales.

Required Skills & Experience





- 8+ years of experience in B2B Marketing.
- Minimum 2 years of experience in a SaaS/Product-based company.
- Strong expertise in Demand Generation, Performance Marketing, Content Marketing, and Brand Building.
- Hands-on experience with Google Ads, LinkedIn Ads, SEO, SEM, Email Marketing, and Marketing Automation.
- Experience with CRM and Marketing Automation platforms such as HubSpot, Zoho, Mailchimp, or similar.
- Strong analytical skills with experience using Google Analytics, Search Console, and campaign reporting tools.
- Excellent communication, content writing, and presentation skills.
- Proven ability to independently own marketing campaigns from planning to execution and reporting.
- Comfortable working in a fast-paced startup setting.

Required Qualifications: MBA/PGDM/PDBM from a Tier 1 or Tier 2 Institute

Preferred Qualifications

- B. Tech from a Tier 1 or Tier 2 Institute in addition to MBA/PGDM/PDBM from a Tier 1 or Tier 2 Institute would be preferred.
- Experience in Procurement, Supply Chain, Manufacturing, ERP, FinTech, or B2B Marketplace businesses.
- Understanding of Account-Based Marketing (ABM) and Product-Led Growth (PLG).
- Exposure to startup environments or building marketing functions from scratch.
- Familiarity with Canva, Figma, Notion, ClickUp, or similar collaboration tools.

Why Join

Us?

- Opportunity to work directly with the Founders.
- Build and lead the complete marketing function.
- High ownership with strategic decision-making exposure.
- Fast-growing startup with significant learning opportunities.
- Performance-driven culture with future leadership growth.
- ESOP opportunities for exceptional performers. If you’re passionate about building brands, generating business growth, and creating marketing strategies that deliver measurable impact, we’d love to hear from you.

Apply with your updated resume along with details of your current CTC, expected CTC, notice period, and a brief summary of your most successful B2B marketing campaign.

📌 Marketing Manager / Head of Marketing (Kolkata)
🏢 Trafasa
📍 Kolkata