Department: Marketing Location: APAC-India-Mumbai Description The Marketing Manager is responsible for driving business growth through strategic planning and execution of marketing initiatives across professional segments. This role focuses on demand generation, product and solution adoption, customer activation, and utilization growth, working in close partnership with Sales, Clinical/Education, Inside Sales, and other cross‑functional teams. The role requires a strong balance of strategy, execution, commercial acumen, and on‑ground activation, with the ability to translate business objectives into scalable marketing programs.

Key Objectives

Deliver annual operating plan (AOP) targets through effective marketing execution

Drive customer acquisition, activation, and retention

Increase adoption and utilization of products and solutions

Improve conversion across the funnel—from leads to active, productive customers

Build strong brand preference and market leadershi Role expectations Key Responsibilities Strategy & Growth Planning

Own the marketing strategy and annual plan aligned with business priorities

Define segmentation, targeting, and activation models across customer groups

Identify growth opportunities across products, workflows, and customer profiles

Translate strategic priorities into clear execution plans and KPIs

Product, Portfolio & Solution Marketing

Support lifecycle management of products and solutions including launches, upgrades, and positioning

Develop clear value propositions and messaging tailored to different customer segments

Partner with regional or global teams to localize strategies and offerings

Monitor competitive landscape and develop counter‑strategies

Demand Generation & Customer Acquisition

Drive demand through integrated marketing programs including events, digital campaigns, education, and partnerships

Build and scale lead generation engines across multiple channels





Improve lead quality and conversion through better profiling, messaging, and journeys

Support inside sales and field teams with targeted campaigns and assets

Customer Activation & Utilization Growth

Design programs to support successful onboarding and early customer activation

Drive higher utilization and repeat usage through education, enablement, and practice development initiatives

Address adoption barriers through training, workflows, and targeted interventions

Support long‑term customer success and retention

Sales Enablement & Field Activation

Develop sales enablement tools including pitch decks, playbooks, objection handling, and case stories

Partner closely with sales teams to drive effective field execution

Support demos, workshops, events, and local activations

Align marketing programs with sales priorities and customer needs

Campaigns, Brand & Engagement

Execute marketing campaigns to build awareness, preference, and engagement

Manage events, launches, congresses, and educational programs

Build peer‑to‑peer influence through testimonials, speakers, and advocacy

Strengthen brand presence through localized and in‑market initiatives

Partnerships & Ecosystem Development

Collaborate with external partners to extend reach and impact

Enable partners with training, tools, and co‑marketing programs

Build scalable models that support pipeline creation and customer engagement

Analytics, Insights & Performance Management

Track performance across key metrics including acquisition, activation, utilization, and ROI





Use data and customer insights to refine programs and improve effectiveness

Share insights with stakeholders to support decision‑making and future planning Cross‑Functional Collaboration Work closely with Sales, Clinical/Education, Inside Sales, Finance, and Operations

Operate effectively in a matrix organization, influencing without direct authority

Act as a connector across teams to ensure aligned execution What We're Looking For Qualifications & Experience Required Bachelor’s degree in Marketing, Business, Life Sciences, or related field

8–12+ years of experience in marketing, preferably in B2B, healthcare, medical devices, or services

Experience in demand generation, product or solution marketing, and field enablement

Strong analytical, communication, and project management skills Preferred Experience working with professional customers or service providers

Exposure to utilization‑ or subscription‑driven business models

MBA or advanced business degree Success Profile Strategic thinker with strong execution rigor

Customer‑centric and insight‑driven

Commercially minded with robust business judgment

Comfortable with ambiguity and fast‑changing environments

Collaborative, resilient, and impact‑oriented Applicant Privacy Policy Review our Applicant Privacy Policyfor additional information.

Equal Opportunity Statement Align Technology is an equal opportunity employer. We are committed to providing equal employment opportunities in all our practices, without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, disability, sexual orientation, gender identity or expression, or any other legally protected category. Applicants must be legally authorized to work in the country for which they are applying, and employment eligibility will be verified as a condition of hire.

📌 Marketing Manager (Mumbai)
🏢 Align Technology
📍 Mumbai