*Please note this role would be for Softsens Division.

Key Responsibilities:

Planning and Strategizing

- Build brand strategy to drive volume and market share objectives for the year as per Business Plan
- Understand the consumer, and develop an appropriate marketing strategy to position the brand distinctly within the category
- Own and deliver a 360° brand marketing strategy across digital (D2C/eCommerce) and offline (retail - Modern Trade and Pharmacy) touchpoints
- Contribute to the Annual Business Planning process through accurate forecasting of volumes / value for the brand.
- Ensure efficient and effective utilisation of Marketing Budget to deliver business objectives

Brand Management

- Develop campaigns to drive three critical marketing objectives of awareness, consideration and conversion for the brand both Offline and Online
- Drive development of engaging content, manage social media strategy, and build influencer collaborations
- Oversee CRM initiatives, email marketing, and customer lifecycle communication
- Build and Launch New products with appropriate Communication strategies
- Build and deploy appropriate brand promotions with focus on effectiveness & efficiency, whilst building brand equity

Coordination and Interface

- Interface regularly with MD/COO on project updates and brand performance metrics
- Interact regularly with Sales functions - both Online and Offline to ensure appropriate execution and evaluation of brand performance against expectations




- Co-ordinate with external agencies to ensure planning and execution of marketing activities

Management of performance, capability and morale

- Manage the internal team and external partners across creative, digital, and media verticals
- Manage performance of the brand team, support capability building and ensure that individual and individual/ team morale and motivation is positive

Infrastructure and Technology Investment and Management

- Analyze Sales data to identify opportunities to meet brand business objectives

Key Skills:

- Strategic thinker with hands-on execution capability
- Agility to work in a energetic startup-like environment with ownership mindset
- Strong understanding of D2C website and Platform Marketing - Expertise in driving performance for awareness, consideration and conversion
- Demonstrated success in brand building across omni-channel formats
- Experience in driving engagement through storytelling, influencer marketing, and UGC
- Ability to drive brand visibility and sales through effective in-store promotions and trade channel strategies.
- Skilled in planning and executing mass media and on-ground campaigns to build brand awareness and engagement.
- Capable of tailoring brand initiatives to suit retail formats and align with sales objectives.
- Experience in organizing brand events and activations to create consumer touchpoints and boost recall.
- Excellent communication, leadership, and stakeholder management skills

📌 Marketing Head (Mumbai)
🏢 VVF Group
📍 Mumbai