Role Summary:

The Marketing Intelligence Manager will support the Sales and Marketing team by providing market intelligence, customer insights, competitor analysis, and business analytics to enable informed strategic decisions. S/He will also be responsible for supporting commercial operations by ensuring pricing administration, contract management, distributor documentation, commercial compliance, and coordination between Sales, Finance, Supply Chain, and Customer Service. The role plays a critical part in delivering seamless commercial support while ensuring adherence to company policies and business processes

Key responsibilities and activities include, but is not limited to:

- Analyse internal and external data to develop insights and identify opportunities for future growth.
- Translate market and customer performance data to internal stakeholders periodically, such as market share report, pricing trends, market and project forecast, sales efficiencies report, etc.
- Drive the execution of CRM system, i.e. Microsoft Dynamics, by training and coordinating with key users from the respective functional team.
- Conducting customers campaign through CRM.
- Work closely with marketing team to assist in the analysis and preparation of market data and prepare presentation for management review
- Source and negotiate vendors for the key market reports, leads and for market intelligence projects.
- Consistently keep track of updated market information such as import data, competitors information, market trends, etc, from various sources and agencies and archive them into internal data bank. Reviews data collected for errors and inconsistencies.
- Consolidate data collected and analyse them for periodic release of business reports and dash boards.




- Regular monitoring of internal pricing development and financial growth of the organisation with SAP Business Warehouse.
- Track customer development and sales growth to assist the sales team in driving sales efficiencies.
- Implement CRM tools and responsible for training and data maintenance of the system.
- Execute CRM marketing campaign such as email and push marketing initiated from marketing department.
- Manage customer pricing in SAP and any commercial documentation.
- Maintain customer contracts, distributor agreements, and commercial records if any.
- Support implementation and communication of price revisions and commercial policies.
- Prepare commercial reports including sales performance, pricing analysis, rebates, and customer profitability.
- Maintain accurate master data related to customers, pricing, payment terms, and products.
- Assist in preparing commercial presentations, MIS reports, and management dashboards.

Skills & Experience Essential

- Bachelor degree in Finance/Marketing/ Business or equivalent
- Excellent skill in SAP, MS Excel and MS Power Point.

Skills & Experience - Desirable

- Experience in SAP
- Experienced in analysing data sets, writing report and conducting presentations
- Knowledge in CRM
- Knowledge of greater building materials sphere
- Proven track record on project and data management
- Competency in data warehousing tools, or comparable consumer analytics solutions
- Able to synthesize data & simplify finding.
- Solid quantitative, data tabulation, analytic thinking and data mining skills.
- Strong logic, deductive reasoning, problem solving and critical thinking skills
- Basic project management skills Able to work collaboratively with internal & external teams

Education Bachelors degree in finance/marketing/ business or equivalent

Experience

2 to 5 years in finance, customer service or marketing ideally within a large international profit company

📌 Marketing Intelligence Manager (Mumbai)
🏢 ROXUL ROCKWOOL Technical Insulation India
📍 Mumbai