Company Description Kompetenzen Technologies is an Information Technology Training and Consulting company established in 2016. The organization focuses on training and human resource consulting for both management and technical skill development in the IT sector. With extensive industry experience in technical and human resources management, Kompetenzen Technologies supports the growth of students and professionals.

A dedicated pool of expert faculty members specializes in specific IT domains, providing tailored programs for individuals and organizations. The company is committed to helping clients build relevant competencies for evolving technology and business environments. Key Responsibilities

- Develop and maintain monthly and quarterly social media content calendars aligned with business objectives.
- Plan, coordinate, and oversee the execution of marketing content across digital platforms.
- Collaborate with graphic designers, video editors, content writers, and other creative teams to ensure timely delivery of marketing assets.
- Coordinate with external vendors, freelancers, influencers, and creative agencies for campaign execution.
- Support branding initiatives by ensuring consistency in brand identity, messaging, and positioning across all communication channels.
- Identify target audiences and develop marketing campaigns based on buyer personas and customer insights.
- Work closely with the Sales team to design and execute marketing strategies that drive lead generation and business growth.
- Execute inbound and outbound lead generation campaigns through digital and offline marketing channels.
- Manage customer databases and CRM systems to monitor lead status, customer engagement, and campaign effectiveness.
- Track, measure, and analyze key marketing and sales performance metrics,



preparing periodic reports with actionable insights.
- Assist in planning, executing, and optimizing digital marketing campaigns across Meta, Google, LinkedIn, and other relevant platforms.
- Manage and optimize Meta Business Suite for campaign scheduling, performance monitoring, and audience engagement.
- Support website content management, updates, and basic website maintenance activities.
- Research, evaluate, and implement AI-powered marketing tools and automation technologies to improve operational efficiency.
- Stay informed about emerging marketing trends, digital technologies, and industry best practices to drive continuous improvement.

Required Skills & Competencies

- Strong understanding of social media planning and content calendar management.
- Knowledge of branding principles, brand positioning, and customer segmentation.
- Ability to coordinate effectively with designers, video editors, content creators, and cross-functional teams.
- Experience managing external vendors, freelancers, and creative service providers.
- Understanding of sales-driven marketing strategies and customer acquisition techniques.
- Ability to interpret marketing, sales, and growth metrics to support data-driven decision-making.
- Working knowledge of digital marketing concepts, including SEO, Meta Ads, Google Ads, and content marketing.
- Hands-on knowledge of Meta Business Suite.
- Basic understanding of website management and content publishing.




- Familiarity with CRM platforms and customer database management.
- Understanding of inbound and outbound lead generation strategies.
- Strong interest in AI tools, marketing automation, and emerging digital technologies.
- Excellent communication, presentation, interpersonal, and organizational skills.
- Strong analytical thinking, problem-solving ability, and attention to detail.

Preferred

Qualifications

- Exposure to influencer marketing and creator collaborations.
- Knowledge of SEO, keyword research, and on-page optimization techniques.
- Understanding of marketing budget planning and campaign cost analysis.
- Internship or project experience in the EdTech, Technology, or Learning & Development sector.
- Familiarity with Canva, Adobe Creative Suite, WordPress, or similar content creation and website management tools.

Desired

Attributes

- Creative mindset with a strong focus on innovation and continuous learning.
- Excellent coordination and project management skills.
- Ability to manage multiple priorities in a fast-paced environment.
- Self-driven, proactive, and adaptable to changing business requirements.
- Strong business acumen with a passion for marketing and customer engagement.
- Willingness to explore and adopt recent technologies and AI-driven marketing solutions.

What We

Offer

- Opportunity to work on end-to-end marketing campaigns and brand-building initiatives.
- Exposure to digital marketing, AI-powered tools, branding, and business development.
- A collaborative, innovative, and learning-oriented work environment.
- Professional development and career advancement opportunities.
- Hands-on experience in the fast-growing EdTech industry with opportunities to contribute to impactful business initiatives.

📌 Marketing Executive (Kochi)
🏢 KOMPETENZEN TECHNOLOGIES
📍 Kochi