This role drives end-to-end customer engagement through campaigns, content, and data-led insights to enhance retention and conversions. It also ensures smooth execution by collaborating with cross functional teams and resolving escalations through root cause analysis.

Core Responsibilities:

- Strategically lead the customer engagement module to elevate customer interactions

throughout their journey.
- Efficiently use tools to nurture customers, driving stronger engagement, retention, and

conversions.
- Oversee the development, execution, and timely deployment of campaigns (offers, banners,

promotions, earn & burn initiatives, and new feature launches), ensuring alignment with business goals and monitoring performance for improvements.
- Lead content creation and maintain centralized content repositories for consistency, version

control, and easy access.
- Analyse data insights to refine customer experiences, recommend strategic adjustments, and support product journey enhancements.




- Conduct root cause analysis for escalations identifying causes, implementing fixes, and

planning long-term preventive measures.
- Prepare and maintain regular reports on campaign performance, escalations, and overall

engagement metrics.
- Collaborate with cross-functional teams (Tech, Risk, Ops, Product, etc.) to ensure smooth

campaign execution and resolution of issues.
- Support ad-hoc tasks and other operational activities to meet business needs.

Experience and Qualification Required:

- 2+ years of experience in Marketing or any related field
- Excellent communication skills and the ability to network
- Team Working & ownership driven mentality
- Basic Excel
- Adaptability and the ability to juggle multiple projects
- Strong attention to detail
- Positive organization and planning skills
- Preferably an MBA in Marketing

📌 Marketing Executive (Pune)
🏢 Fibe -
📍 Pune