Company Description Some organizations are still trying to establish themselves. Others are building something designed to last.

At Unite, by The BRIQ Group, we are transforming affordable living, creating thoughtfully designed communities that deliver real value and quality. We are building with an enterprise-grade mindset and a long-term ambition: a diversified, professionally run group. Marketing is central to that journey, and we are now building this capability in-house.

This is a foundational role. As our first dedicated in-house marketing hire, you will own the marketing function end-to-end across our projects and the founder’s personal brand and progressively bring in-house the work that currently sits with external agencies. We are looking for someone ambitious,

hands-on, and self-driven, who wants to build a function from the ground up rather than simply maintain one.

What Makes This Role

Different • You own marketing, not just coordinate it. This is a builder’s role; strategy and hands-on execution, both.

- You will gradually bring marketing in-house, reducing our dependence on outside agencies over time.
- You will personally lead the founder’s branding and social presence, not only the company’s.
- You will touch everything in real estate marketing: brand, digital, content, leads, launches, and events.

Role Description End-to-End Marketing Ownership

- Plan and execute marketing campaigns for residential and commercial projects.
- Own consistent brand communication across every channel and touchpoint.
- Lead project launches, site events, exhibitions, and promotional activities end-to-end.




- Coordinate with sales to ensure marketing translates into walk-ins, enquiries, and closures. Founder & Personal Branding
- Build and manage the founder’s personal brand and social presence (LinkedIn, Instagram,

YouTube, and other platforms).

- Own the founder’s content calendar: ideation, scripting, shoot coordination, editing direction,

posting, and engagement.

- Position the founder as a credible voice in real estate and entrepreneurship through consistent,

high-quality content.

- Track reach, engagement, and audience growth, and continuously refine what works.

Digital

Marketing & Content

- Run and optimize campaigns across Google, Meta, YouTube, and other platforms.
- Monitor campaign performance; report on lead generation, cost per lead, and conversions.
- Manage website content and updates.
- Produce marketing content in-house: creatives, copy, and short-form video; reducing reliance on external creative agencies over time. Lead Generation & Campaign Management
- Track all marketing-generated leads and hand off cleanly to the sales team.
- Analyze campaign effectiveness and recommend improvements.
- Maintain marketing databases, dashboards, and campaign records.
- Monitor competitor activity and market trends.

Bringing Marketing

In-House





- Progressively transition activities currently outsourced to agencies — creative, media buying,

social, and content — into in-house execution.

- Build the SOPs, tools, templates, and processes that make in-house marketing repeatable and scalable.
- Manage the transition carefully so there is no drop in output, quality, or lead flow during the shift. Vendor & Agency Management (Transitional)
- While the transition is underway, manage creative agencies, printers, event partners, and digital vendors.
- Ensure timely, on-quality delivery of all marketing materials and campaign assets.
- Manage marketing inventory — brochures, standees, and promotional material. Reporting & Budgets
- Prepare weekly and monthly marketing performance reports.
- Track campaign budgets and marketing spends against plan.
- Maintain clean records of marketing activities and vendor documentation.

Qualifications • Graduate in Marketing, Business Administration, Mass Communication, or a related field.

- 1-3 years of marketing experience, preferably in real estate.
- Hands-on with digital platforms and content creation, someone who can do the work, not only brief an agency.
- Experience building a personal or founder brand is a strong advantage.
- Comfortable owning a function solo and building it from scratch, with high ownership and low supervision.
- Strong communication, coordination, and organizational skills.
- Proficient in Google Sheets, Excel, and PowerPoint; familiarity with design and video tools (Canva,

CapCut, or similar) is a plus.

- Able to manage multiple projects at once in a fast-paced workplace.

📌 Marketing Executive (India)
🏢 Runal Group
📍 India