NewLaVie, a US based Company is seeking LED Lighting Marketing Engineers to be part of our Satellite office team in Srinagar / Delhi. These engineers drive the commercial growth and market positioning of our high-performance illumination products. In this role, you will bridge the gap between engineering and sales by transforming technical data sheets, photometric layouts, and regulatory metrics into clear, value-driven marketing strategies.

The ideal candidate possesses a solid technical foundation in LED technology coupled with a creative, market-focused mindset to launch products, analyze competitor landscapes, and educate B2B clients.

Key Responsibilities

Technical Copywriting:

Author technical data sheets, application notes, whitepapers, and product catalogs that accurately convey engineering advantages to buyers.

Product Launches

Lead go-to-market strategies for new LED components or fixtures, aligning engineering timelines with sales and promotional campaigns.

Competitive Analysis:

Benchmarking competitor products regarding efficacy, lumen maintenance (LM-80), thermal performance, and pricing to establish strategic market positioning.

Sales Enablement

Create technical training modules, presentations, and product demonstration kits for sales teams, distributors, and agents.

Inbound Marketing Support:

Work with digital marketing teams to optimize website content, SEO keywords, and technical FAQs to generate high-quality engineering leads.

Tradeshow & Event Leadership:





Represent the company at industry events, presenting technical seminars and demonstrating product capabilities to engineers, architects, and lighting designers.

Voice of the Customer:

Gather market feedback, industry trends, and compliance changes (e.g., Energy Star, DLC) to guide the internal R&D; team on future product roadmaps. NewLaVie LLC 177 Park Ave, San Jose, CA USA

Photometric Presentation

Translate complex photometric data (IES files, goniophotometer results) into intuitive visual graphics and case studies demonstrating energy savings. Required Qualifications

Education:

Bachelor’s degree in Electrical Engineering, Lighting Design, Marketing with a heavy technical background, or a related discipline.

Industry Domain: Solid understanding of LED lighting systems, driver electronics, optical controls, thermal management, and color rendering metrics (CRI, TM-30).

Communication Skills:

Exceptional ability to explain highly complex engineering concepts in simple, persuasive, and universal language.

Software Tools

Proficiency with Microsoft Office (Excel, PowerPoint), CRM tools (Salesforce), and familiarity with lighting simulation tools like AGi32 or Dialux is a major plus.

Standards Knowledge:

Understanding of global and regional lighting standards (UL, CE, DLC, RoHS) to accurately promote product compliance.

Pay: ₹20,000.00 - ₹100,000.00 per month

Benefits

- Flexible schedule
- Paid sick time
- Paid time off

Work Location: In person

📌 Marketing Engineer – LED Lighting (Delhi)
🏢 Codetrot Technology
📍 Delhi