Marketing Automation Architect

Remote

Responsibilities:

- Works as a hands-on Marketing Automation (MA) technical and strategic subject matter expert, having had the breadth and depth of experience to provide solutions to complex business problems, based on real-world experiences

- Conducts business process review meetings and defines technical/functional requirements for marketing automation solutions

- Creates marketing automation implementation plans to include sales and marketing alignment, lead-to-revenue strategies, database requirements, automation configuration, and functional mapping of integrations

- Leads architecture projects, working to understand functional requirements, interacting with cross-functional teams to architect, design, develop, test, and deliver

- Oversees and executes marketing automation audits, implementations, integrations, and rebuilds as a member of a cross-functional team

- Generates customer presentations leveraging value-based methodologies

- Develops proof-of-concept projects to validate new architectures and solutions

- Collaborates with account and project managers in managing client relationships

- Proactively provides insights an ideas based on best practices to improve the client’s instance

- Looks for additional projects that could be completed and proactively brings them to the client

- Establish and maintain documentation standards, ensuring all work is thoroughly documented, consistent, and easily understood by stakeholders.





Qualifications:

- 9+ years of business experience, demand generation, business consulting, in a Marketo instance business environment.

- Additional platforms of interest include: Salesforce Account Engagement (Pardot), Salesforce Marketing Cloud, Hubspot, Eloqua and Salesforce.com

- Marketo Certified Expert required

- Marketo Certified Solutions Architect and other MAP certifications a plus

- Deep understanding of all digital marketing and product experiences, and an understanding of how they connect brands to consumers for both B2B and B2C

- Proficiency in developing business cases, eliciting requirements, and implementing solution strategy with non-technical individuals, development teams, and other ancillary project members for enterprise-level prospects and customers

- Experience in defining new architectures and ability to drive an independent project from an architectural standpoint

- Ability to manage and prioritize several high-speed, high-volume, complex digital projects

- Practice with skilled status reports, minutes, statistical tracking tools, etc.

- Experience handling projects with a minimum 5-10 members

- Detail-oriented written and verbal presentation skills of technical concepts and a diplomatic, supportive attitude toward clients

- Knowledge of project management tools

- Familiarity in digital marketing agencies or marketing technology managed service providers

📌 Marketing Automation Architect (India)
🏢 EliteSquad.AI
📍 India