About the Role

We are looking for an experienced Marketing and AI Analyst to support our marketing initiatives across campaign analysis, content marketing, email marketing, research, reporting, and AI-assisted workflows.

The ideal candidate will combine robust analytical ability with hands-on marketing experience and use data and AI tools to improve campaign performance, content quality, and operational efficiency. Key Responsibilities

Plan, execute, and analyse digital marketing campaigns across email, social media, paid advertising, and websites.

Develop and manage content marketing plans aligned with business and campaign objectives.

Write, edit, and optimise website content, articles, social media posts, newsletters, advertisements, and campaign materials.

Manage email marketing campaigns, including audience segmentation, content development, scheduling, testing, and performance analysis.

Track email metrics such as open rates, click-through rates, conversions, unsubscribes, and deliverability.

Prepare weekly and monthly marketing performance reports.

Monitor traffic, leads, conversion rates, engagement, customer acquisition costs, and return on advertising spend.

Conduct market, competitor, audience, keyword, and industry research.

Use AI tools for research, content development, campaign planning, personalisation, data analysis, and reporting.

Develop effective prompts and verify the quality and accuracy of AI-generated output.

Identify repetitive marketing activities that can be automated using AI and no-code tools.

Maintain marketing dashboards, campaign trackers, content calendars, and prompt libraries.

Analyse campaign data and provide practical recommendations for improving performance.

Collaborate with internal teams to ensure consistent messaging and accurate campaign information.

Stay informed about developments in AI, content marketing, email marketing, and digital marketing.

Qualifications and Skills

Bachelor’s degree in Marketing, Business, Communications, or a related field.





Five to six years of relevant experience in digital marketing, marketing analytics, content marketing, or email marketing.

Strong content writing, editing, proofreading, and storytelling skills.

Hands-on experience planning and executing email marketing campaigns.

Strong understanding of audience segmentation, lead nurturing, campaign testing, and marketing funnels.

Proficiency in Microsoft Excel or Google Sheets.

Experience interpreting marketing data and presenting actionable insights.

Familiarity with generative AI tools such as ChatGPT, Claude, Gemini, or similar platforms.

Ability to develop clear prompts and critically evaluate AI-generated content and analysis.

Strong attention to detail, communication, and project-management skills.

Responsible approach to confidentiality, copyright, brand integrity, and data privacy when using AI.

Preferred Skills

Experience with platforms such as Mailchimp, HubSpot, Brevo, Klaviyo, or similar email marketing tools.

Familiarity with Google Analytics, Meta Ads Manager, Google Ads, and Google Search Console.

Experience using Looker Studio, Power BI, or similar reporting tools.

Understanding of SEO, keyword research, and content optimisation.

Familiarity with Canva and AI-assisted content tools.

Experience with automation platforms such as Zapier, Make, or n8n.

Experience working with CRM and marketing automation systems.

What Success Looks

Like

Marketing and email campaigns are delivered accurately and on schedule.

Content is clear, engaging, consistent with the brand, and aligned with campaign objectives.

Campaign performance improves through testing and data-driven optimisation.

Reports provide clear insights and practical recommendations.

AI tools are used responsibly to improve productivity and work quality.

Repetitive marketing activities are simplified or automated where appropriate.

Marketing data, campaign trackers, and content calendars remain organised and reliable.

Employment

Details

Experience: Five to six years

Employment type: Full-time

Location: Remote

Reporting to: Head of Marketing and CEO

📌 Marketing Analyst (India)
🏢 Kaamfu
📍 India