Initiative: Centre for Innovation & Entrepreneurship
Key Deliverables (First 6-12 Months):
- Develop and implement the integrated marketing, branding, and communication strategy for all CIE initiatives and centres.
- Lead outreach campaigns for admissions, startup scouting, executive education, flagship programmes, and strategic initiatives.
- Develop media, PR, and stakeholder engagement strategies to strengthen the University's innovation and entrepreneurship brand.
- Build relationships with media, industry, government, schools, corporates, and ecosystem partners to enhance visibility and outreach.
- Lead marketing planning for conferences, Demo Days, startup showcases, innovation challenges, and flagship events.
- Monitor marketing performance, lead generation, admissions, startup applications, and campaign effectiveness while continuously optimizing outreach strategies.