Company Description IMD Brand is a Branding & Advertising Agency based in Pune, partnering with businesses to build robust, meaningful, and future-ready brands. The agency offers services in branding and re-branding, advertising and offline branding, creative and visual production, digital marketing and performance, and brand-focused podcasts. With a blend of strategy, creativity, and execution, IMD Brand helps clients communicate clearly and connect authentically with their audiences.

The team focuses on long-term brand growth, providing integrated solutions that support consistent and impactful brand presence.

Role Description The Lead Content Copy Writer is a full-time, on-site position based in the Pune Division. This role is responsible for leading the development of brand-aligned copy across digital, print, and audio-visual channels, including websites, campaigns, social media, marketing collateral, and podcast scripts.

The Lead Content Copy

Writer will collaborate closely with strategy, design, and digital marketing teams to translate brand positioning into clear, compelling narratives and messaging frameworks. Day-to-day tasks include planning content calendars, conducting research on client industries and target audiences, drafting and refining copy, ensuring consistency of tone and voice, and providing editorial oversight to other writers.



The role also involves contributing to creative brainstorming, presenting content concepts to internal teams or clients, and maintaining high standards of quality and accuracy in all deliverables.

Qualifications

Candidates should possess strong Web Content Writing and Writing skills for multi-channel brand communication.

Candidates should possess Content Strategy skills and the ability to align messaging with brand and campaign objectives.

Candidates should possess Research skills to understand client industries, audiences, and market trends.

Candidates should possess solid Proofreading skills to ensure grammar, clarity, and brand consistency.

Candidates should have demonstrated experience in copywriting for branding, advertising, or digital marketing agencies.

Candidates should have excellent command of written English, with the ability to adapt tone and style to different brands and formats.

Candidates should have strong collaboration skills and the ability to coordinate with creative, design, and marketing teams on-site.

Candidates should ideally hold a bachelor’s degree in Communications, Marketing, Journalism, English, or a related field, or have equivalent professional experience.

Candidates with experience leading or mentoring content teams, and familiarity with SEO and social media platforms, will be preferred.

📌 Lead Content Copy Writer (Pune)
🏢 IMD Brand
📍 Pune