: Performance Marketing Specialist

Company: Scale100x.Ai (Powered by Expertrons)

Location: Andheri East, Mumbai

Mode: Work from Office

Experience: 1-2 Years :

We are looking for a data-driven and ROI-focused Performance Marketing Specialist to own paid acquisition campaigns across Meta (primary focus), Google, and LinkedIn platforms.

This role directly impacts high-ticket franchise and investment lead generation. You will be responsible for campaign strategy, execution, optimisation, lead quality improvement, and revenue-driven scaling.

This is not a boosting ads role.

This is a performance and revenue ownership position. Roles & Responsibilities:

Plan, launch, and scale paid campaigns across Meta, Google Ads, and LinkedIn Ads.

Generate high-quality franchise and investment leads while optimising for CPL, CPQL, CAC, and ROAS.

Structure full-funnel campaigns (Cold → Warm → Retargeting) for better conversion outcomes.

Conduct market research to identify target segments, competitor positioning, and new growth opportunities.

Write compelling, conversion-focused ad copies tailored to high-ticket audiences.

Collaborate with the graphics design team to create high-performing creatives aligned with campaign objectives.

Work closely with the sales team to understand objections, drop-offs, and lead quality feedback, and optimise campaigns accordingly.

Coordinate with CRM and automation teams to ensure proper lead tracking and funnel visibility.





Conduct A/B testing on creatives, copies, landing pages, and audience targeting.

Set up and manage tracking systems including Meta Pixel, Conversion API, Google Analytics, GTM, and UTM parameters.

Monitor campaign performance and generate structured weekly and monthly reports with actionable insights.

Scale profitable campaigns while maintaining cost efficiency and quality benchmarks.

Tools We Prefer Experience

In:Ad Platforms

Meta Ads Manager

Google Ads (Search, Display, YouTube)

LinkedIn Campaign Manager Tracking & Analytics:

Meta Pixel

Conversion API

Google Analytics

Google Tag Manager

UTM Tracking CRM Systems (Bonus):

LSQ (LeadSquared)

Zoho CRM

HubSpot

Salesforce

(Hands-on experience managing ad budgets independently is preferred.) Who You Are:

2–4 years of hands-on performance marketing experience

Strong expertise in Meta Ads optimisation

Experience generating high-ticket, franchise, or investment-based leads preferred

Strong analytical and data-driven mindset

Comfortable managing and scaling ad budgets independently

Performance-oriented with strong ownership mentality

Comfortable working from office in Andheri East, Mumbai What We Offer:

Exposure to high-growth franchise and investment brands

Direct collaboration with founders and growth team

Performance-driven workplace with real revenue impact

Clear growth path toward Senior Performance Marketer / Growth Manager

📌 Junior Performance Marketer (Mumbai)
🏢 Scale100x.Ai
📍 Mumbai