The Inside Sales / Lead Generation Executive plays a critical role in identifying and qualifying potential customers for corrugated carton products. This position supports the Sales team by building a robust pipeline of leads through proactive outreach and strategic follow-ups.
Key Responsibilities
- Generate qualified leads through cold calling, email campaigns, LinkedIn outreach, and inbound inquiries.
- Research and identify potential clients in industries such as FMCG, pharmaceuticals, electronics, and e-commerce.
- Understand customer packaging needs and introduce appropriate corrugated carton solutions.
- Maintain accurate records of leads, contacts, and interactions in the CRM system.
- Coordinate with the Sales team to schedule meetings and product demos.
- Track lead conversion metrics and continuously improve outreach strategies.
- Provide timely follow-ups and nurture leads until they are sales-ready.
Qualifications & Skills
- Bachelor’s or Master’s degree in Business, Marketing, Packaging Technology, or related field.
- 2–3 years of experience in inside sales, telemarketing, or lead generation, preferably in packaging or industrial products.
- Robust verbal and written communication skills.
- Familiarity with CRM platforms
- Ability to understand technical aspects of corrugated packaging and convey value propositions.
- Self-driven, organized, and goal-oriented.
- Comfortable with high-volume outreach and handling objections.