Influencer Marketing Manager

Location: Mumbai (Preferred)

Department: Growth & Marketing

Reports To: Growth Marketing Manager / Founder About the EleFant The EleFant is India's leading toy subscription platform, helping parents give their children the right toys at the right age through a simple subscription model. Our mission is to reduce screen time, improve childhood development, and make premium play affordable and accessible.

We're looking for someone who understands creators, social media, and storytelling—and can build long-term relationships with influencers who genuinely connect with parents. Role Overview

As a Senior Executive – Influencer Marketing, you will own the complete influencer lifecycle—from identifying creators and negotiating collaborations to campaign execution, performance tracking, and relationship management.

The ideal candidate understands that influencer marketing is not just about follower count, but about driving trust, engagement, app installs, and subscriptions. Key Responsibilities

Influencer Discovery & Outreach

Identify and onboard parenting, mommy, kids, family, education and lifestyle influencers.

Build relationships with micro, macro and celebrity creators.

Maintain an active influencer database across Instagram, YouTube and other platforms.

Reach out and negotiate collaborations.

Campaign

Execution

Plan influencer campaigns aligned with marketing objectives.

Coordinate product deliveries and campaign timelines.

Ensure creators publish content as per agreed deliverables.

Review content before publishing to maintain brand quality.





Relationship

Management

Build long-term relationships with top-performing creators.

Create ambassador programmes for repeat collaborations.

Maintain regular communication with influencer partners. Performance & Analytics

Track campaign performance including

Reach

Engagement

Views

Saves

Clicks

App installs

Coupon code usage

Subscription conversions

ROI

Prepare weekly and monthly campaign reports.

Content

Coordination

Work with creators to develop authentic storytelling around:

Child development

Screen-time alternatives

Toy recommendations

Parenting hacks

Birthday ideas

Educational play Vendor & Budget Management

Negotiate commercial terms.

Manage barter collaborations.

Process influencer invoices.

Ensure campaigns stay within budget.

Market

Research

Track influencer trends.

Monitor competitor campaigns.

Identify emerging creators before they become expensive. Key Deliverables

50+ influencer outreaches every week.

15–20 collaborations every month.

Build an active creator community for the EleFant.

Improve influencer-driven subscription sales.

Maintain influencer campaign ROI.

Build a strong referral network of parenting creators.

Skills Required





Excellent communication and negotiation skills.

Strong understanding of Instagram and YouTube ecosystems.

Experience with influencer discovery tools.

Good understanding of social media analytics.

Strong project management skills.

Ability to manage multiple campaigns simultaneously.

Comfortable working with Google Sheets and presentation tools.

Preferred

Experience

2–4 years in Influencer Marketing, Creator Partnerships or Social Media.

Experience in D2C, parenting, kids, consumer brands or startups preferred.

Existing influencer network is a strong advantage.

What Success Looks Like

Within 90 days

Build a pipeline of 300+ relevant creators.

Launch at least 30 influencer collaborations.

Develop a repeat creator programme.

Generate measurable app installs and subscriptions through influencer campaigns.

Within 6 months

Establish the EleFant as one of the most recognised parenting brands on social media.

Build a scalable influencer engine that consistently drives customer acquisition at an efficient cost.

Ideal

Candidate

We're looking for someone who loves social media, understands how creators think, and enjoys building relationships. You should be comfortable reaching out to current people every day, negotiating partnerships, and ensuring every campaign delivers measurable business impact.

If you're excited about building one of India's fastest-growing parenting brands and believe creators can shape consumer behaviour, we'd love to hear from you.

📌 Influencer Marketing Manager (Ahmedabad)
🏢 the EleFant
📍 Ahmedabad