Influencer Marketing Manager (India)

Influencer Marketing Manager (India)

31 Jul
|
Wegress Media
|
India

31 Jul

Wegress Media

India

About Wegress Media

Wegress Media is a performance-led growth agency working with D2C brands and B2B / lead-gen businesses across India. Influencer marketing is one of our fastest-growing service lines — we run creator partnerships across beauty, wellness, F&B;, lifestyle, fashion, fitness, and B2B founder-led verticals for a portfolio of client accounts.

We are hiring an Influencer Marketing Manager to own creator outreach, deal-closing, and video delivery end-to-end. This is a high-velocity, high-ownership seat — you will personally close 30–40 nano and micro-influencer tie-ups every month and ship the final videos to the client without anyone chasing you. You will report directly into the founder.

This is not a role where you route work to a team. You are the team.

Role: Influencer Marketing Manager

Location: Fully remote (India). This role is especially well-suited to candidates based in tier-2 and tier-3 cities — we are actively building a distributed team and you will not be disadvantaged for not being in Delhi, Mumbai, or Bangalore.

You will own the creator side of every client account we run — from working off the pre-built creator database and outreach lists we hand you, to cold DMing creators on Instagram / YouTube / X, to closing barter and paid deals, to briefing the video, to chasing delivery, to handing off the final content for the client's paid amplification.

What you will do

- Work off a pre-built, AI-generated creator database with handles, follower counts, and engagement data for beauty, wellness, F&B;, lifestyle, fashion, fitness, and B2B founder verticals. Extend and enrich the list as you go. Nano (1K–10K) and micro (10K–100K) tier is your primary hunting ground.
- Run high-volume, personalized cold outreach across Instagram DMs, YouTube DMs / About-page emails, X, and LinkedIn. Roughly 40–60 personalized DMs a day, minimum.
- Close 30–40 confirmed tie-ups every month — a mix of barter, product-only, and paid deals within a per-creator budget cap we agree on together.
- Draft simple deal notes and content briefs for every creator — deliverable format, hook direction,



brand mentions, tags, do's and don'ts, deadline.
- Chase delivery relentlessly. The role is graded on shipped videos, not on tie-ups signed. You are the person who makes sure the reel actually lands in the client's inbox on time.
- Handle usage rights conversations — organic post plus 30 / 60 / 90 days of paid boosting, whitelisting, and repurposing.
- Maintain a clean creator CRM in Notion / Airtable / Sheets — every conversation, every rate quoted, every deal status, every asset delivered.
- Report weekly on: outreach volume, response rate, close rate, tie-ups signed, videos delivered on-time %, and creators added to the long-term roster.
- Build a repeatable outreach system — templates, AI-personalized openers, follow-up cadences, negotiation scripts — so this scales without your headcount doubling.

Who we are looking for
- 1–3 years of hands-on influencer marketing or creator partnerships experience. You have personally closed deals with nano / micro creators before, not just researched them.
- Comfort with high-volume outreach. You do not get tired of writing DMs. 200+ personalized outreach messages per week is the baseline, not the ceiling.
- Sharp, warm, human writing voice in DMs. Creators can smell templated cold outreach in one line — yours must not read that way.
- Strong negotiation instinct on rate cards. You know what a 20K-follower food creator in Pune should cost vs. a 50K-follower B2B founder on LinkedIn, and you can talk them down without burning the relationship.
- Fluent in English AND Hindi for creator conversations across India. Regional-language comfort (Tamil, Telugu, Marathi, Bengali, Punjabi) is a real advantage — say so in your application.
- Actual AI tool stack — ChatGPT, Claude,



Custom GPTs, or similar — used weekly to personalize outreach at scale, draft briefs, and tighten copy. We will ask you to describe your workflow.
- Ruthless follow-up habit. You do not let a lead go cold. Three follow-ups is a floor, not a ceiling.
- CRM discipline — Notion, Airtable, or Google Sheets kept clean without being told to. If your last job was chaos on the CRM side, this role will break you.

Bonus, not required:
- An existing warm network of creators you have worked with before, ready to pitch on Wegress accounts from day one.
- Prior experience across both D2C (beauty, wellness, F&B;) AND B2B founder-led (LinkedIn / YouTube) creator verticals.
- Experience with influencer discovery tools — Qoruz, Hobo.Video, Modash, Influencer.in.
- Experience drafting simple barter / paid contract templates and handling usage-rights clauses.
- A personal Instagram, YouTube, or LinkedIn presence that shows you understand creators from the inside.

What we offer

- A pre-built creator database and AI-assisted outreach system handed to you on day one — you spend your energy on relationships and closing, not on manually hunting handles.
- Direct ownership of the entire influencer function across our client roster from week one. Your name is on the wins.
- A lean, senior team where your work directly moves client revenue. No layers, no political tax.
- Budget authority within an agreed per-creator cap — close deals quick, no committee sign-off.
- A craft budget for tool subscriptions (ChatGPT Pro, Claude Pro, Notion AI, discovery tools) and courses — invest in your craft on us.
- Fully remote setup with monthly virtual rituals and quarterly off-sites.
- Compensation aligned to experience and impact. We discuss specifics once we have your form responses.

Next step

Shortlisted candidates will be invited to a 30-minute Zoom round covering: (1) walk us through a real influencer deal you closed — from first DM to final video, (2) a live outreach exercise, and (3) a working-style discussion with the founder.

📌 Influencer Marketing Manager (India)
🏢 Wegress Media
📍 India

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