HubSpot Marketing Operations Lead Location: Bangalore — On-site (hybrid)

Experience: 6+ years

Employment Type: Full-time About the role

Zensciences is looking for a senior HubSpot Marketing Operations Lead to own the strategy, architecture and governance of a complex enterprise B2B martech programme.

You will lead HubSpot Marketing Hub operations, build attribution and lead-management frameworks, align marketing with sales, manage platform integrations and translate marketing activity into measurable pipeline and revenue impact.

This is a hands-on, client-facing role for someone who can move confidently between platform architecture, campaign governance, reporting and C-suite conversations. What you will own

Audit and optimise the existing HubSpot portal, including lifecycle stages, workflows, lead scoring, users, integrations and attribution. Design and implement multi-touch attribution models connecting marketing touchpoints to pipeline and revenue. Define and automate MQL and SQL criteria in partnership with marketing and sales teams. Build behavioural and demographic lead-scoring frameworks aligned with the ICP and buying journey.

Govern

HubSpot architecture, permissions, data quality, integrations and change-management processes. Oversee integrations across HubSpot, GA4, GTM, LinkedIn Ads, webinar, intent and sales-engagement platforms. Develop campaign architecture across inbound, nurture and ABM programmes.

Establish UTM conventions and campaign measurement frameworks across channels. Own weekly dashboards, monthly insights reports and quarterly business reviews. Present performance,



attribution and pipeline insights to senior marketing, sales and finance stakeholders.

Track lead-routing accuracy, workflow health, funnel conversion and marketing-influenced pipeline. Proactively identify performance gaps and recommend corrective action. What we are looking for

5–7 years of experience in HubSpot, marketing operations, revenue operations or demand generation. Advanced hands-on experience with HubSpot Marketing Hub Professional or Enterprise.

Experience building lifecycle stages, lead scoring, workflows and attribution models from the ground up. Strong understanding of first-touch, multi-touch, W-shaped or full-path attribution.

Experience defining MQL/SQL criteria and building lead-handoff SLAs with sales teams. Strong knowledge of B2B campaign architecture, funnel management and pipeline reporting. Confidence presenting to senior client stakeholders, including CMOs, sales leaders and finance teams. Solid analytical, problem-solving and stakeholder-management skills. Clear, concise written and verbal communication. Strong advantages

HubSpot certification.

Experience with Influ2, 6sense, Demandbase or similar ABM platforms. Revenue operations or sales operations experience. Familiarity with HubSpot Sales Hub.

Experience in enterprise technology, SaaS, IT services or long-cycle B2B businesses.

Experience inheriting and restructuring complex or under-managed HubSpot portals.

Relevant titles: HubSpot Marketing Lead, Marketing Operations Manager, Revenue Operations Manager, Martech Manager, Demand Generation Manager, B2B Marketing Operations Lead.

📌 HubSpot Marketing Operations Lead (Bengaluru)
🏢 Zensciences
📍 Bengaluru