Head – User Marketing To strengthen user engagement and improve the effectiveness of digital marketing initiatives, it is proposed to add a Head – User Marketing role within CMG.

Key Responsibilities:

- Develop and execute a fresh, user-centric content strategy across WhatsApp, User Apps, and social media platforms.
- Create engaging content in multiple formats (videos, reels, static creatives, user stories, and educational content).
- Define content priorities and communication objectives in collaboration with Category Teams and BTL Excellence.
- Manage a structured content calendar aligned with business and activation plans.
- Scale up the Saarthi Programme and build a robust user influencer ecosystem across macro, mid-tier, and nano influencers.




- Drive innovation in digital user marketing to enhance engagement, education, and advocacy.
- Collaborate closely with BTL Excellence, Category Heads, and Digital Marketing teams to ensure a continuous pipeline of impactful content.

Expected Outcome:

A stronger, more engaging user marketing ecosystem that improves user education, drives advocacy, and amplifies the impact of digital marketing investments across categorie

Experience and Qualifications:

10+ Years of experience and MBA is mandatory for positive Institute

📌 Head - User Marketing (Mumbai)
🏢 Pidilite Industries
📍 Mumbai