Role: Head – User Marketing We are looking for a seasoned Head – User Marketing to lead our user engagement, content, and advocacy agenda across digital platforms. Key Responsibilities:

Drive a user-first content strategy across WhatsApp, User Apps, and social media.

Create impactful content including reels, videos, creatives, user stories, and educational campaigns.

Build and manage a robust content calendar aligned with business priorities.

Scale the Saarthi Programme and develop a strong influencer ecosystem across macro, mid-tier, and nano influencers.

Partner with Category, BTL Excellence, and Digital Marketing teams to deliver high-impact user engagement initiatives.

Drive innovation to strengthen user education, engagement, and advocacy. What We're Looking For:

MBA from a reputed institute

10+ years of experience in User Marketing, Digital Marketing, Content Marketing, or Brand Marketing

Robust expertise in content strategy, influencer marketing, community building, and digital engagement

Proven ability to drive user-centric campaigns that deliver measurable business impact

📌 Head of Marketing (Mumbai)
🏢 Pidilite Industries
📍 Mumbai