Head of Growth & Distribution — India

Location: Mumbai preferred; Bengaluru considered

Employment Type: Full-time

Seniority: Senior Management / Business Head

Travel: Regular travel across India

About the Prospect

We are hiring a senior commercial leader to build and scale a new Growth & Distribution organisation in India.

This is a zero-to-one leadership role for someone who has successfully created sales, distribution, direct marketing, field promotion or customer-acquisition organisations from the ground up.

The successful candidate will design the India growth strategy, recruit and develop local leaders, establish operating systems and build a scalable online-and-offline customer-acquisition model.

This is not a role focused only on digital advertising or managing an established team. We are looking for an entrepreneurial organisation builder who can turn strategy into practical execution.

Key Responsibilities

- Develop and execute the India growth and distribution strategy.
- Build the local Growth & Distribution organisation from the ground up.
- Recruit, develop and manage managers, team leaders and execution teams.
- Establish the organisational structure, operating procedures, reporting systems and management routines.
- Design KPIs, incentive plans, performance-management systems and career-development pathways.
- Build and optimise customer-acquisition channels, including:
- Field marketing and local activation
- Direct sales
- Referral programmes
- Affiliate partnerships
- Community marketing
- Brand ambassador programmes
- Distribution and channel partnerships

- Identify suitable market-entry opportunities across different Indian cities and regions.
- Design practical go-to-market and local execution plans for different projects.
- Build recruitment, onboarding,



training and leadership-development systems.
- Test new channels, assess performance and improve customer-acquisition efficiency.
- Develop repeatable operating models that can be expanded into additional cities.
- Work closely with founders and senior stakeholders on India market expansion.
- Personally lead the initial implementation rather than acting only as a strategic adviser.

Candidate Requirements

- Strong experience in the Indian market, including local business practices, regional differences and customer behaviour.
- Proven experience building a sales, distribution, direct marketing, field-sales or customer-acquisition organisation from scratch.
- Experience recruiting and developing managers and team leaders.
- Demonstrated success managing multi-city, multi-state or nationwide operations.
- Strong understanding of several of the following:
- Direct selling
- Channel distribution
- Field sales or field marketing
- Market activation
- Referral marketing
- Affiliate marketing
- Community growth
- Sales-network development
- Market expansion
- Online-and-offline customer acquisition

- Experience establishing operating procedures, KPIs, incentive systems and management processes.
- Strong commercial judgement and entrepreneurial mindset.
- Comfortable working in an early-stage or rapidly changing environment.
- Able to balance strategic planning with hands-on execution.
- Strong stakeholder-management and cross-functional communication skills.




- Willing to travel regularly across India.

Preferred Background

Candidates from one or more of the following industries are encouraged to apply:
- Direct selling
- Insurance distribution
- Financial services
- Fintech and payments
- Telecommunications
- FMCG
- Consumer products
- Retail and chain operations
- Franchise businesses
- Consumer internet
- O2O operations
- Field sales and market activation
- Channel distribution

Additional Advantages

- Experience working with Chinese companies, founders or management teams.
- Understanding of Chinese business culture.
- Experience supporting China–India cross-border projects.
- Mandarin communication ability.
- Experience in a start-up or rapidly growing company.
- Existing networks in Indian sales, distribution, direct selling or field marketing.

What Makes This Role Different

- Opportunity to build the India organisation from the beginning.
- Direct exposure to founders and senior decision-makers.
- Broad ownership across strategy, organisation building and market execution.
- Opportunity to design a scalable model rather than inherit a mature structure.
- Potential to expand the business across multiple Indian cities and regions.

Application Information

Please include the following information in your application:
- Current role and location
- Industries and markets covered
- Team size and geographical scope managed
- Examples of teams or organisations built from scratch
- Experience recruiting managers and team leaders
- Relevant distribution, direct selling or field-growth experience
- Key business and organisation-building achievements
- Current compensation
- Expected compensation
- Notice period
- Willingness to be based in Mumbai or Bengaluru

📌 Head of Growth & Distribution – India (Mumbai)
🏢 TTUKoffer
📍 Mumbai