Head of Customer Acquisition & Lead Generation Google Ads | Meta Ads | Growth Marketing ? Remote (India) | Full-Time Build the Lead Generation Engine Behind One of Australia’s Fast-Growing Home Electrification Companies Safe Planet is looking for a hands-on Head of Customer Acquisition & Lead Generation to own, execute and continuously improve our entire digital customer acquisition function. This is not a people-management role. We are looking for someone who enjoys being inside Google Ads, Meta Ads, GA4 and GoHighLevel every day—launching campaigns, analysing data, testing ideas, solving problems and improving results.

Your primary responsibility is simple: Generate high-quality leads at the lowest possible cost while continuously improving performance across every product we offer. ⸻ About Safe Planet Safe Planet is one of Australia’s rapidly growing home electrification companies, helping homeowners transition to energy-efficient homes.

Our current and future product portfolio includes:

Heating & Cooling

Heat Pump Hot Water Systems

Solar Batteries

Solar Systems

EV Chargers

Insulation

Water Filtration

Future Home Electrification Products As we continue expanding, you’ll build the lead generation engine that supports every brand and product we launch. ⸻ Key Responsibilities Paid Advertising Manage and optimise Google Ads (Search, Performance Max, Display & YouTube)

Manage and optimise Meta Ads (Facebook & Instagram)

Continuously test campaigns, audiences, creatives and bidding strategies

Scale profitable campaigns while maintaining lead quality Lead Generation Build and improve lead generation systems across all products

Reduce Cost Per Lead (CPL)

Improve lead quality and conversion rates

Identify new customer acquisition opportunities Landing Pages & CRO Build and optimise landing pages





Improve conversion rates through continuous A/B testing

Work closely with designers and developers to improve user experience CRM & Automation Manage GoHighLevel CRM

Build and optimise pipelines

Create workflows and automations

Ensure every lead is tracked correctly Tracking & Reporting Manage GA4 and Google Tag Manager

Ensure accurate conversion tracking

Build performance dashboards

Analyse campaign data and recommend improvements Google Business Profile & Local SEO Manage Google Business Profiles

Improve local search visibility

Increase organic lead generation Collaboration Work closely with designers, developers, content creators and the sales team

Ensure campaigns are launched accurately and on time ⸻ Required Experience 5+ years of hands-on experience in Performance Marketing

Strong expertise in Google Ads (Search & Performance Max is essential)

Strong experience managing Meta Ads

Experience managing advertising budgets of ₹5 Lakhs+ per month

Advanced knowledge of Google Analytics 4 (GA4)

Advanced knowledge of Google Tag Manager (GTM)

Experience with GoHighLevel CRM

Strong understanding of conversion tracking and attribution

Experience improving landing page conversion rates (CRO)

Experience managing Google Business Profile (GBP)

Strong analytical and problem-solving skills

Excellent attention to detail

Ability to work independently with minimal supervision ⸻ Preferred Skills WordPress

Local SEO

Microsoft Clarity

Call Tracking Platforms

AI tools for marketing





Experience working with Australian businesses ⸻ What Success Looks Like Consistently generating high-quality leads

Lower Cost Per Lead (CPL)

Higher landing page conversion rates

Improved campaign performance month after month

Strong reporting and accountability

Continuous optimisation across every marketing channel

Building scalable lead generation systems that support business growth ⸻ Who We’re Looking For We are looking for someone who:

Loves execution more than meetings.

Takes complete ownership of results.

Is highly organised and detail-oriented.

Enjoys solving problems independently.

Thinks commercially, not just technically.

Constantly looks for ways to improve performance.

Is proactive, accountable and driven by measurable results. ⸻ Why Join Safe Planet?

Work directly with the Founder.

Own the complete customer acquisition function.

Build systems that have a direct impact on company growth.

Freedom to test, innovate and implement new ideas.

Long-term growth opportunities as the company expands.

Competitive salary with performance-based incentives. ⸻ Recruitment Process Resume Screening

Technical Interview

Live Google Ads & Meta Ads Assessment

Practical Campaign Optimisation Task

Reference Checks

Final Interview with the Founder ⸻ How to Apply Please include:

Your updated CV

Google Ads & Meta certifications (if applicable)

Monthly advertising budgets you’ve personally managed

Examples of campaigns you’ve scaled

Key performance metrics you’ve achieved (CPL, CPA, ROAS, Conversion Rate, etc.)

- A brief note on why you’re the right fit for this role If you’re passionate about building scalable lead generation systems and delivering measurable growth through hands-on execution, we’d love to hear from you.

📌 Head of Customer Acquisition & Lead Generation (India)
🏢 Safe Planet
📍 India